Langham Hospitality Group announce the appointment of André Jacques as the Regional Director of Marketing, Pacific. Previously the longstanding head of Sales and Marketing at The Langham, Melbourne, André will now oversee marketing initiatives across the Pacific region, including The Langham Melbourne, The Langham Sydney, The Langham Gold Coast, and Cordis Auckland.

Reporting directly to Jeffrey van Vorsselen, Regional Vice President of Operations, Pacific, André will play a pivotal role in driving brand-wide marketing strategies, supporting hotels on special projects, and maintaining his leadership role within the Sales and Marketing division at The Langham, Melbourne.

André Jacques brings a wealth of experience to his new role, having commenced his journey at The Langham, Melbourne in January 2015 as Director of Sales and Marketing. Beyond his role in hospitality, André is an active advocate for the tourism industry, serving on the ATEC (Australian Tourism Export Council) Victorian Leadership Board, representing the hotel industry for Victoria. He is deeply committed to promoting premium international visitation to Melbourne and is a close collaborator with Visit Victoria and the Melbourne Convention Bureau.

Passionate about supporting the arts and community causes, André has been a dedicated contributor to organisations such as Melbourne Theatre Company and Opera Australia. Additionally, his philanthropic efforts include long standing support for the Mother’s Day Classic Foundation for the past 10 years and involvement with My Room Charity.

Key achievements during André's tenure as Director of Sales and Marketing at The Langham, Melbourne include achieving the prestigious title of Number One City Hotel in Australia and New Zealand by Travel + Leisure World’s Best Awards four times in the past eight years, with recent honours in 2021 and 2022. The hotel also received the Conde Nast Traveler Readers’ Choice Award in 2023 as one of the Top 10 Hotels in Australia. Innovative collaborations, such as the partnership with Fashion Illustrator Kerrie Hess for the hotel’s Parisian styled apartment, 'The Residence by Kerrie Hess,' have further elevated The Langham, Melbourne's profile in the luxury hospitality landscape.

Jeffrey van Vorsselen, Regional Vice President of Operations, Pacific, expressed his confidence in André's capabilities, stating, "André's impressive track record and unwavering commitment to excellence make him the ideal leader for our marketing endeavours in the Pacific region. We are confident that under his guidance, our hotels will continue to flourish and deliver exceptional experiences to our guests."