Swiss-Belhotel International, the global hospitality management chain, has revealed details of its global expansion strategy, which includes the launch of at least 60 new hotels and resorts worldwide over the next few years.

Addressing delegates at the company’s annual General Managers’ Conference, Mr Gavin M. Faull, Chairman and President of Swiss-Belhotel International said that 2018 would mark the start of a period of accelerated growth for the company, following the celebration of its 30th anniversary last year.

Mr Faull commented, “Over the last three decades we have established a world-class reputation and developed a diverse collection of hotels and respected brands. We will now build on these strong foundations as we embark on an exciting new era of growth.”

Australasia is a key area of growth for Swiss-Belhotel International. In Australia, the group intends to boost its collection from five to ten hotels within the next three years, including new openings in Sydney and Melbourne. It is also seeking opportunities to expand its presence in New Zealand.

“The next five years will see a rapid expansion of our hotel portfolio in several key markets, including Indonesia, Australasia, the Middle East, China, Vietnam and Europe. This strategic vision will play to our company’s core strengths, whilst also capitalising on global economic and social trends to create a successful and sustainable future,” he added.

Indonesia is already a key destination for Swiss-Belhotel International, with 64 properties currently operating across the country, from major tourist centres to emerging destinations. This nationwide collection will increase by almost 50 percent in the years ahead, with 30 projects in the pipeline representing five of the company’s brands: Grand Swiss-Belhotel, Swiss-Belhotel, Swiss-Belresort, Swiss-Belinn and Zest Hotels.

China was the location of Swiss-Belhotel International’s first ever signed property in 1987, and the world’s most populous country remains a priority market today. Four new

Swiss-Belhotel International properties are scheduled to open in China in the coming years, located in the emerging cities of Taiyuan, Haikou, Dongguan and Quanzhou. Further south in Vietnam, the group is aiming to expand from one hotel today to ten by 2021, including landmark openings in the popular tourist centres of Halong Bay and Nha Trang.

With a highly professional team, strong global support network and an extensive collection of hotel concepts, ranging from two to five stars, Swiss-Belhotel International is perfectly positioned to embark on this exciting phase of expansion. Following the celebration of its 30th anniversary, the company is targeting even greater success in the decades to come.

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