The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper-upscale and luxury segments.

“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.”

WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable E-Commerce platform, strong partnerships, award-winning sales and marketing support, and powerful revenue engines.

“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow both Best Western and WorldHotels in key markets.”

Best Western has been on a journey of incredible transformation over the past several years. In the last year alone, Best Western was named one of the world’s Most Innovative Companies by Fast Company, expanded its portfolio to 13 dynamic brands reaching new guests in new segments, and won a record number of industry awards and accolades. The acquisition is a testament to Best Western’s commitment to growth, modernization and continued progression, bolstering the company’s position as a trusted leader in the global hospitality industry.

“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity. We truly believe our platform will build the WorldHotels brand and attract many more independence–minded, quality hotels to join. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.” concluded Kong.

See also:

IHG acquires Six Senses for $300m

Westin Perth Hotel sold for over $200m - Mark Durran JLL Hotels

Baillie Lodges expands with North Queensland hotel, Silky Oaks Lodge