Marlborough was also named as top 10 emerging destination alongside the iconic locations of Sicily, Jerusalem and the Loire Valley. Marlborough is the only destination in the southern hemisphere to be recognised in the awards.

“Marlborough is rising to the top of visitors’ bucket lists thanks to its world-famous wine, delicious fresh seafood, and lots of opportunities for visitors to get close to nature in the Marlborough Sounds,” says Stephen England-Hall, Tourism New Zealand Chief Executive.

Tourism New Zealand is focused on attracting high value visitors, these are people who come to the country in the off-peak and venture into regional New Zealand. This spreads the benefits of tourism across the year and across the country.

“We’ve worked closely with Marlborough to promote the region and all it has to offer to the Chinese market so it’s fantastic to see them make the list.”

“New Zealand’s warm welcome, range of activities and our stunning landscapes combine to make us a desirable destination.”

Click here to view the Tourism NZ website.

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