Swanston Street in Melbourne's CBD came alive on Tuesday night with the Grand Opening of the city's new Pullman Hotel.

Owned by Erdigroup and operated under Accor’s upscale, cosmopolitan Pullman brand, the new Pullman Melbourne on Swanston represents a $30 million investment to rebuild and rebrand the property formerly known as The Swanston Hotel Grand Mercure.

Erdigroup CEO Ricky Jeffs said the Pullman Melbourne on Swanston team had challenged hotel convention in delivering the transformative project.

“The original building was stripped-back to its structural bones," he said.

"Nothing was left untouched in the major overhaul, which has delivered a striking façade, re-designed guest rooms, a designer lobby, a brand-new restaurant and an exclusive club lounge overlooking the city."

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Guests at Tuesday's Grand Opening. Source: Pullman Melbourne

Rising 15 levels and offering captivating views of the CBD from its exceptional location, the hotel comprises 204 guestrooms and suites and is ideally positioned on Swanston Street at the gateway to the Little Bourke Street precinct – home to Melbourne’s best shopping and dining.

Four different interior designers- Rothelowman, STUDIO MAC, interiors by Foster and P49 - were engaged to create unique spaces throughout the hotel, offering guests an element of the unexpected at every turn. 

Ricky said the new hotel played on its ‘hidden’ laneway entrance from Little Bourke Street to provide guests an authentic Melbourne experience.

“A key part of the hotel’s design is an intriguing laneway entry that draws visitors in from Little Bourke Street through an ‘architectural tunnel’ opening onto an arresting lobby space to provide a distinct sense of arrival for guests,” he said.

“The hotel has been tailored to smart, successful business and leisure travellers who value immersive spaces, trendsetting food and beverage and leading-edge design – it will offer a seamless and intuitive experience, while providing access to Melbourne’s famed arts, culture, shopping and fashion.”

Accor Pacific Chief Operating Officer Simon McGrath said Erdigroup’s "incredible" vision was evident in every detail of the project

“We applaud Erdigroup for their investment and commitment in reinventing this hotel and introducing the Pullman brand to Melbourne’s heart," he said.

"Pullman Melbourne on Swanston is a celebration of innovative architecture, style, wellbeing and importantly for this location, great gastronomy.”

Click here to find out more about Pullman Melbourne on Swanston.

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