Next Story Group has chosen Melbourne's Southbank to launch its Ink Hotels brand, with a 162-room property marking the latest addition to the company's portfolio.

Situated at 167 City Road in the heart of Melbourne’s hip waterfront hub, Ink Hotel Southbank bears the hallmarks of the new Ink Hotels brand which is on track to open its second hotel in Singapore in 2021.

The hotel features a fun and playful design, which includes lobby artwork by Melbourne's Blender Studio, as well guest rooms with art designed and customised by New York-based Australian artist Brolga.

There is also a casual social space designed for guests to relax, work or connect with fellow travellers and locals.

Guests are encouraged to be enviromentally conscious through a sustainable approach to amenities, highlighted by refillable pump bottles that eliminate the need for single-use toiletries and sparkling and still water dispensers in public spaces enable guests to fill up reusable bottles on their way out.

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Source: Next Story Group

Next Hotels & Resorts Chief Executive Officer Darren Edmonstone said the brand had been crafted to resonate with a Gen Z mindset.

For Darren Edmonstone, Chief Executive Officer of parent company .,

“Ink Hotels is a compelling brand that strengthens Next Story Group’s brand portfolio and boosts our expansion plans,” he said, 

“Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth.”

Click here for more information about Ink Hotel Southbank.

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