There is a new face at the helm of the Accor communications team, with Claire Haigh taking over as director.

Ms Haigh joins the company from Pernod Ricard’s Winemaking division, where she spent five years as Global Communications Director of their portfolio of champagnes, spirits and wines in Australia and New Zealand.

Between 2008 and 2013, she was Head of Communications for Whitbread Hotels and Restaurants in the UK, prior to which she drove creative communications, strategic brand partnerships and external affairs for AB InBev, Coca-Cola and Oakley.

Ms Haigh said there had never been a better time to join Accor.

“Accor is leading the future of tourism and hospitality and is playing an active role in giving back to the planet and community via the Planet 21 programme, the Accor Community Fund, and other inclusion and diversity initiatives," she said.

“I look forward to collaborating with the teams across the business to deliver outstanding work, and I will be focused on growing brand value and visibility to support growth."

In her new role, Ms Haigh will lead communications for Accor Pacific’s apartment, hotel and resorts portfolio which includes Sofitel, Pullman, MGallery, Novotel, Mercure, Mantra, Peppers, Art Series, Swissotel and ibis, as well as premium membership platform Accor Vacation Club, which encompasses Australia, New Zealand, French Polynesia and Fiji.

She will also direct communications for Accor’s corporate social responsibility initiatives, and the group’s newly launched global lifestyle loyalty programme, Accor Live Limitless.

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