Hotel Oscar Seppeltsfield will be the latest luxury accommodation offering in the Barossa Valley.
A new $50 million six-star luxury hotel and day spa at Seppeltsfield is proposed to become an iconic landmark for the Barossa and tourism in Australia from 2022.
Oscar Seppeltsfield will be located in the Barossa region of South Australia, with the new accommodation offering set to attract new markets to the region and drive growth in domestic and international visitor economy, while creating an additional 363 construction jobs and 350 ongoing jobs for the region once operational.
At a Glance:
This exciting project is being funded and driven by a dynamic group of South Australian business leaders.
“The Barossa is famous for its wine, food, and spectacular sights, but what it needs is an iconic luxury hotel to cater to local and international guests that visit the region," said Project spokesman Toby Yap.
"We are thrilled to be bringing this landmark project to one of the greatest wine regions in the world.
“With over 897,000-day trips to the Barossa in 2019, Oscar Seppeltsfield will be a place where people can stay longer, immerse, indulge and relax."
The luxury 12-storey hotel will have around 70 rooms, including suites and penthouses, with a private balcony for every room.
There will be a sky bar on the top level with 360-degree sweeping views of the Barossa.
The ground floor will have a wellness day spa including a private entry to a relaxation space and infinity pool.
The hotel will also offer a world-class restaurant, private dining room and boardroom.
A tender process will be soon undertaken to choose the luxury hotel operator led by Hotellerie.
“Oscar will complete the grand vision of our tourism master plan for Seppeltsfield to become the most desirable epicurean destination for tourists worldwide," said Seppeltsfield owner and Executive Chairman Warren Randall.
"We wanted to create a national icon for South Australia – a Sydney Opera House for the Barossa.
“The hotel will be positioned gently in the middle of the Great Terraced Vineyard, surrounded by century old bush vines, an amazingly tranquil location and a short walking distance to the world-class Seppeltsfield tourism village.
"In 2019, Seppeltsfield was judged as one of the top 50 vineyards in the world.
"The addition of this luxury hotel will elevate Seppeltsfield to one of the top five vineyards in the world, in turn lifting Australia’s international wine reputation.”
Terry Boxall, Head Architect of Intro Architecture, designed the hotel taking inspiration from the history of Seppeltsfield winery and the wine barrels in the Centennial Cellar.
The hotel has been named in honour of the innovative visionary Oscar Benno Seppelt who revolutionised the Australian wine industry.
It is anticipated that the construction of an iconic building will drive visitation in the broader region and act as a catalyst for new development activity.
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