TFE Hotels brand Travelodge will remain synonymous with softball until the end of next year after extending its naming rights sponsorship of the national Australian women's team.

The announcement means the team will be supported throughout its preparation for the 2021 Tokyo Olympics.

Softball Australia Chief Executive David Pryles said the renewed agreement came at an "unprecedented time" for sports sponsorship globally.

“For Travelodge Hotels to show faith in our Australian women’s softball team is a credit to the athletes and Softball Australia,” he said. 

“We are absolutely delighted Travelodge have decided to continue their partnership with the Travelodge Aussie Spirit and I’d like to thank both Travelodge and TFE Hotels for assisting in our preparation for Tokyo 2021.”

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TFE Hotels Chief Executive Officer Antony Ritch. Source: TFE Hotels 

After joining Softball Australia in 2019, Travelodge went on to provide exclusive accommodation offers to the softball community alongside their naming rights partnership.  

The sponsorship has assisted in the team's journey to return to sport's biggest stage and will be a fixture in its lead up to the re-scheduled Tokyo Games.

Antony Ritch, TFE Hotels’ Chief Executive Officer said that after seeing the dedication of the current squad, TFE was eager to share their competitive spirit and passion in continuing the relationship.

“We look forward to seeing the Travelodge Aussie Spirit back on the diamond and working towards their goal in Tokyo 2021," he said. 

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