As international visitors increase and spending surges, Australia’s recovering tourism industry is seeing hotels gearing up to make a lasting impression.

In 2028, an estimated 12.1 million international visitors are projected to grace the country’s shores, marking a 65% increase from the 7.3 million visitors recorded in 2023, highlighting Australia’s appeal as a premier tourist destination.

Against this backdrop of optimism and growth, hotels and short-stay accommodations are strategically positioning themselves to stand out amid fierce competition.

Among the pivotal factors influencing travellers’ hotel choices including price, facilities and location, improving a fit-out emerges as a straightforward yet impactful way to attract more guests and create memorable experiences.

Here are several strategies to elevate your hotel fit-out for high-value clientele

• Upgrading fit-outs allows hotels to create a distinctive ambiance and atmosphere that resonates with the brand identity and target clientele. Whether it's modernising lobby areas, revamping guest rooms with contemporary designs, or enhancing dining spaces, every aspect contributes to a cohesive and immersive guest experience.
• Investing in quality furnishings, facilities and technology not only enhances the comfort of guests but also improves the overall functionality of hotel spaces. From ergonomic furniture to smart room features, these upgrades cater to the evolving needs and preferences of modern travellers, ensuring a seamless and enjoyable stay.
• Incorporating elements of local culture, art, and craftsmanship into the fit-out design adds a unique touch that resonates with guests seeking authentic experiences. Whether it's showcasing indigenous artworks, featuring local materials in decor, or partnering with regional artisans, these initiatives not only add value but also contribute to the local economy and community.
• Increasingly, travellers prioritise sustainability and wellness during their stays. Hotels can leverage fit-out upgrades to incorporate eco-friendly materials, energy-efficient technologies, and wellness facilities like as spa facilities, fitness centres, and green spaces. These initiatives align with guests' values and contribute to a more responsible and holistic hospitality experience.
• Leveraging technology for personalised guest experiences is another area where fit-out upgrades can make a significant impact. From digital concierge services and in-room automation to seamless connectivity and entertainment options, integrating technology enhances convenience, efficiency, and guest satisfaction.

Australia's tourism industry offers a prime opportunity for hotels to elevate their offering through strategic fit-out upgrades.

This approach not only attracts more guests but also builds lasting connections and loyalty in an increasingly competitive market.

Whether a hotel is considering a focused fit-out to enhance customer experience or a comprehensive overhaul in technology or sustainability, these enhancements offer property depreciation and residual value, which can strengthen cash flow.

For more information on the advantages of depreciation during hotel fit-out upgrades or renovations, reach out to BMT Tax Depreciation at 1300 728 726 or Request a quote.