The custom-crafted five-candle set will be gifted to Hotel Indigo guests inspired by the unique neighbourhoods its hotels call home across Australia and New Zealand.
Hotel Indigo, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, is releasing a limited-edition candle collection inspired by the unique neighbourhoods its hotels call home across Australia and New Zealand.
Scents of the Neighbourhood includes five candles individually crafted to represent Hotel Indigo neighbourhoods in Sydney (Potts Point), Melbourne (Flinders Lane), Brisbane (City Centre), Adelaide (Central Markets) and Auckland (City Centre).
Smell is known to bring back memories better than any other sense – a mode of instant transportation to a specific place or moment in time. Hotel Indigo is harnessing thispowerful sense to allow travellers and locals alike to relive their favourite moments with aromas that capture the essence of the neighbourhoods they’ve explored.
Just as no two neighbourhoods are alike, no two Hotel Indigo properties are alike. Working with Australian artisan sent studio, Hotel Indigo has crafted five custom scents, each of which is complete with notes reminiscent of the local area. The unique, limited-edition scents include:
Guests who book and stay at a Hotel Indigo property across Australia between 14 October and 30 November 2024 will be gifted one of the limited-edition candle sets (valued at $200RRP) upon check-in on a first-come first-served basis while stocks last.*
The scents were inspired by the unique stories of each destination, with input from Hotel Indigo guests who were asked to describe the smells that are reminiscent of their time spent in these neighbourhoods.
Memories of Melbourne’s Flinders Lane were overwhelmingly inspired by the aroma of freshly ground coffee in an urban laneway, while Brisbane’s city centre evoked the scent of fresh eucalyptus reminiscent of the city’s leafy parks and bushland that seamlessly blend nature with city life.
“Travellers want to experience the true essence of the places they visit, and Hotel Indigo brings that to life with tailored design, local dining and guest experiences inspired by rich research into each neighbourhood,” said Dean Jones, Vice President Commercial, East Asia & Pacific (EAPAC), IHG Hotels & Resorts.
“With Hotel Indigo’s ‘Scents of the Neighbourhood,’ guests and locals have an opportunity to take a piece of the neighbourhood home with them after their travels – one that b
Scents of the Neighbourhood is an extension of The World’s Neighbourhood Hotel campaign launched by Hotel Indigo last year, rooted in the brand’s belief that when you see the world through the neighbourhood, the neighbourhood changes your world.
Each Hotel Indigo is as unique as the neighbourhood it calls home, designed with curated details and colourful experiences that illuminate the beauty in each of its neighbourhoods.
The Scents of the Neighbourhood candle collection takes Hotel Indigo’s deeply rooted connection to each neighbourhood a step further, creating a long lasting keepsake that encourages travellers and locals alike to open up their senses to new experiences.
Hotel Indigo has four hotels in Australia, including Hotel Indigo Melbourne on Flinders, Hotel Indigo Brisbane City Centre, Hotel Indigo Adelaide Markets, and Hotel Indigo Sydney Potts Point. The brand is set to debut in New Zealand with the opening of the new Hotel Indigo Auckland in late 2024.
To book a stay and learn more about the ‘Ignite Your Senses’ campaign, visit
https://www.ihg.com/hotelindigo/content/gb/en/deals/hotel-offers/aua-hot....
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