Marriott International has continued its brand transformation by showcasing a new Sheraton logo.
Portland Sheraton at Sable Oaks has helped Marriott International usher in a new era by being the first property within the brand to display the new Sheraton logo.
It's the first time in four decades the symbol has been changed, with the former Portland Marriott at Sable Oaks now part of the Sheraton brand portfolio as the newly rebranded Portland Sheraton at Sable Oaks.
Sheraton Vice President and Global Brand Lead Indy Adenaw said Sable Oaks was the ideal location for the updated emblem.
“The hotel embodies our vision for Sheraton, which centers around being the gathering place for our guests and local community members alike," he said.
"The speed of the global roll out of the logo is a testament to the excitement and enthusiasm of our owners who are supportive of the transformation and our associates who are eager to bring the new experience to life.”
The new logo is currently on display and the hotel will officially celebrate its reopening as the Portland Sheraton at Sable Oaks.
The new logo will also soon appear at properties globally including the Sheraton Buganvilias Resort & Convention Center (Puerto Vallarta, Mexico), Sheraton Dubai Creek Hotel & Towers and Sheraton Shanghai Fengxian.
In addition to the new logo, the Portland Sheraton at Sable Oaks is also one of the early adopters of the brand’s new collaboration with 24Slides, a professional presentation design service which provides business travelers with an exclusive offering they can use to elevate their work while staying at the hotel.
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