South Australian hotel bookings for this year have hit their highest point on record, new research has revealed.

Data from global data and analytics services STR indicated October had the most revenue for rooms occupied and occupancy for the past decade, while overall revenue for Adelaide accommodation properties was up five per cent in July, up six per cent in August and up 11 per cent in September.

Minister for Trade, Tourism and Investment, David Ridgway said the results would provide a further boost to the state’s already booming $7.6 billion visitor economy and create more jobs in the tourism sector.

At a glance:

• New data from STR has shown that October had the most revenue for rooms occupied and occupancy for the past decade in South Australia.
• The research also revealed overall revenue for Adelaide accommodation properties was up five per cent in July, up six per cent in August and up 11 per cent in September and 22 per cent in October.
• In October last year, hotels reported an occupancy rate of 82 per cent with total rooms occupied at 7300 on average per day, while October 2019 recorded an all-time high occupancy rate of 90 per cent with 8200 rooms occupied on average per day.

“Tourism is a super-growth sector and a key economic priority for the Marshall Government and we are well on track to reach the target of an $8 billion visitor economy by the end of 2020," he said.

“This is great news for our tourism sector but also the number of international hotel brands that have recently invested in our state to increase the room supply over the next few years.

“By late 2020, we will have an additional 700 new rooms as a result of new hotels developments opening their doors for business, these include the Skycity hotel, the Sofitel and the Crowne Plaza Hotel.

“Further to this we have other new hotel developments coming down the pipeline including the Westin hotel and of course the $180 million Hyatt Hotel, which will add another 580 rooms and create hundreds of jobs here in South Australia."

South Australia's ‘Fun’s Changed – It’s Closer than you Think’ campaign.

In October last year, hotels reported an occupancy rate of 82 per cent with total rooms occupied at 7300 on average per day, while October 2019 recorded an all-time high occupancy rate of 90 per cent with 8200 rooms occupied on average per day.

South Australian Tourism Commission Chief Executive Rodney Harrex said the strong data came on the back of targeted and timely marketing campaigns during the winter months, and into Spring / Summer.

“The aim was to make some noise about South Australia, and all the experiences and offerings we have here, and to have such a big lift in occupancy and demand to record highs is tremendous news for the sector,” he said.

“We are seeing record volumes for our hoteliers, and a lot more activity coming up over summer with sport, festivals, events and conventions. The buoyancy in the industry is exciting, and it’s only going to get better with the new hotels coming on-line next year.”

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