Accor is bringing its SO/Hotels & Resorts luxury brand to Melbourne with the announcement of a new location in the CBD.

Developed through MIT Group Holdings Pty Ltd, the property arm of private tertiary educational institute, Melbourne Institute of Technology, the hotel will form part of a mixed-use development including 20,000 square metres of office and co-working space.

The first SO/ branded hotel for Australia will boast 288 avant-garde guestrooms and suites, some with outdoor terraces, and a location near Melbourne’s key commercial, retail and leisure attractions.

The Elenberg Fraser architect-designed hotel is positioned in the upper levels between level 11 and level 34 with a tapering form to capitalise on views to Flagstaff Gardens and the Queen Victoria Market.

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Source: Accor

The hotel, with interiors by P49, will feature a signature club lounge and private meeting room, specialty restaurant/bar and sky deck, all-day dining and outdoor terrace, lobby lounge/café, and a ballroom.

Accor Pacific Chief Operating Officer Simon McGrath said the timing was right to introduce Australia to the "audacious and fashionable" brand.

“SO/Melbourne will bring a bold and playful energy to Melbourne, blending the brand’s vibrant luxury services with the heart and soul of the destination," he said.

"This flagship hotel will be the place to be seen to socialise, appealing to chic travellers and Melbourne’s savvy early adopters who are renowned for having their finger on the pulse.

“Guests today are looking for travel experiences that excite the senses and they want to stay in places where they feel connected to the heart of their destination."

Melbourne SO/ is scheduled to open in 2023.

Click here for more information about the SO/ brand.

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