Expressions of interest are being sought for an approved beachfront tourist accommodation park on the edge of The Great Barrier Reef at 66-72 Rules Beach Road.

Comprising 5.05 hectares, the balance area of ‘Rules Beach Estate’ is being marketed and sold by Ray White Special Projects Qld Executive Directors Mark Creevey and Tony Williams, in conjunction with HTL Property Directors Glenn Price and Brent McCarthy.

Mr Creevey said this asset was the ideal opportunity for buyers to capitalize on what was likely to be a domestic-heavy tourism trend going forward.

At a glance: 

• Expressions of interest are being sought for an approved beachfront tourist accommodation park on the edge of The Great Barrier Reef at 66-72 Rules Beach Road.
• Comprising 5.05 hectares, the balance area of ‘Rules Beach Estate’ is being marketed and sold by Ray White Special Projects Qld Executive Directors Mark Creevey and Tony Williams, in conjunction with HTL Property Directors Glenn Price and Brent McCarthy.
• The campaign for the site closes at 4pm on Thursday, June 25.

“We know travel overseas will be heavily restricted in the short-to-medium term, and maybe even longer, so people’s focus will turn to domestic destinations,” he said.

“We expect a huge amount of money to be invested in tourism at home and this asset really does represent exactly the kind of resort Australians will look to visit in the near future.

“It’s beautifully placed at the gateway of the Southern Great Barrier Reef and is surrounded by breathtaking natural beauty from every vantage.”

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Source: Ray White Special Projects

Mr Williams said the site benefitted from a thoughtful and architecturally designed scheme led by Shane Thompson, a prominent Australian architect, and Principal of Shane Thompson Architects.

“The site has development approval in place for glamping, camping and caravan park, as well as 42 freehold holiday villas and a rural service centre,” he said.

“It’s encircled by unspoiled beaches, Deepwater National Park and Baffle Creek inlet, with access to Lady Elliot and Lady Musgrave islands.

“Substantial development and infrastructure works to the estate have already been undertaken with access, power and water connected, and DA for sewerage treatment plant.”

According to Tourism Australia, 2.6 million trips were taken by Grey Nomads (55-70 year olds) as the major demographic and were the largest contributor to CamperVan Parks in 2019, representing 40 per cent of travellers, the majority of which travelled across the Eastern seaboard- a 12 per cent increase from the previous year.

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Source: Ray White Special Projects 

Nearly 30 per cent of Grey Nomad travellers domicile in Queensland and, combined with cross state travellers, spend on average 16 days within the local region.

Mr Price said family-friendly destinations such as Rules Beach would play a key role resurrecting tourism following COVID-19.

“With Covid restrictions further governing national and international travel, the outlook for safe destinations such as Rules Beach will bring the quintessential family friendly travelling holiday back on the radar for families across Australia," he said.

Mr McCarthy said agreed, stating that an opportunity of this scale near the Great Barrier Reef would be "highly sought after".

"Rules Beach, an untapped locale is only about 50 minutes from the popular destination of Agnes Water," he said.

"Previously near-undeveloped, it largely is an untouched paradise unlocked, until now."

Expressions of interest close at 4pm on Thursday, June 25. 

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