Reckitt’s Dettol Pro Solutions, a business-to-business program that helps protect organisations, and Accor, the largest hotel operator in the Pacific, partnered to provide trusted Dettol products to Accor’s properties and provide protection for reception, meeting and event spaces. Their partnership demonstrates both organisations’ commitment to hygiene and consumer confidence.

As part of the alliance, meeting and event spaces within Accor’s properties, including brands such as Novotel, Mercure and Sofitel, provide hosts and guests with complimentary access to Dettol Instant Hand Sanitiser and other products including surface disinfectant cleaning wipes.

Reckitt's research reveals that 92% of Australians[1] report that organisiations’ hygiene measures and protocols are important when they visit, making it crucial for businesses to provide adequate assurances around hygiene and safety to establish consumer confidence.

As a program member, Accor establishments are provided with Dettol branded signage to display in meeting and events rooms, entrance points and online. This aims to encourage good hand hygiene and assure visitors that the space is protected by Dettol. Team members will be provided with science-backed targeted cleaning protocols for high-traffic, high-touch areas such as lift buttons, touchscreens, and door handles.

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David Rankine, General Manager of Reckitt Health ANZ said: “With Australians having used Dettol products for over 80 years inside the home, partnering with Accor to assist in protecting its guests when they are in their care, demonstrates both organisations’ commitment to hygiene and germ protection.”

Rankine continued, “It has been a really tough few years for the hotel industry. We know from our latest research overseas that 80 per cent of people ‘definitely’ expect strict cleaning protocols in four and five star hotels[2]. With Australia’s borders now open to international tourists, guests and team members can feel confident in the strict hygiene measures we are implementing together via the Dettol Pro Solutions program; Accor is well-placed to return to normal operations and capacity levels. We’re very proud to be supporting one of the world’s largest hotel operators with Reckitt’s industry-leading rigour and expertise.”

Sarah Derry, CEO of Accor Pacific, stated: “We prioritise all people’s health and wellbeing, and our investment in this partnership with a brand as trusted as Dettol will bring peace of mind to all when working or staying at one of our properties or attending for a meeting or event.”

The partnership with Dettol Pro Solutions marks an evolution in Accor’s cleanliness protocols and standards. As a commitment to its strict hygiene standards, in 2020, Accor deployed the ALLSAFE label, developed with and vetted by Bureau Veritas, a French company that provides industry-leading testing, inspection and certification services for brands. The label represents Accor’s new elevated cleanliness protocols and standards which are audited by the Group's operational experts and third-party auditors.

Beyond its approach to hygiene, Accor remains committed to delivering an exceptional meeting and event experience via access to the best technological innovations for customers. In this endeavour, Accor is partnering with one of the top global video conferencing solutions, Microsoft Teams, to deploy an ALL CONNECT meeting concept globally, which allows meeting planners to organise seamless hybrid meetings at Accor hotels. Accor hotels offer a range of solutions to meet the needs of their clients and work with other trusted suppliers such as Events Air, Encore and AV Dynamics.

From luxury to economy, Accor has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

Watch here as Reckitt’s Dettol Pro Solutions and Sydney Accor's Sofitel Sydney Wentworth and the Novotel Darling Square showcase their hygiene measures.

[1] Kantar, September 2020. A study prepared for Dettol at Reckitt to understand the Australian consumer mindset and role of Dettol during COVID-19, n=1007

[2] Hauser and Associates. Lysol/Dettol Strategic Partnership Research Final Results July 2021