After capturing the hearts of luxury seekers and making waves in the media since its September 2023 debut, Sun Ranch, the 55-acre coastal estate in Byron Bay's Coopers Shoot, is now up for grabs.

This exclusive property, featured in prestigious publications like Vogue Living and Wallpaper, is not just a real estate opportunity; it's an investment in a lifestyle revolution.

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Source: HTL Property

Sun Ranch, masterfully designed by Jamie Blakey and Julia Ashwood, stands as a rare chance for investors and those desiring the ultimate private coastal retreat. With immediate recognition as one of the 'top 24 places to visit in the world' by Conde Nast Traveller, Sun Ranch beckons with its five-room luxury guesthouse, two pools, double badminton courts, private creek frontage, and wellness retreat complete with a wood-fired sauna and ice bath.

Unrivalled Expansion Potential

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Source: HTL Property

Sun Ranch's allure goes beyond its lavish amenities, presenting an unprecedented opportunity for global expansion. In the footsteps of esteemed establishments such as Soho House, Ace Hotel, The Standard, The Proper, and Aman, Sun Ranch is not just a property; it's a business model. Already garnering international interest, the group is actively exploring expansion opportunities, officially taking the property to market to meet the soaring demand for this unique lifestyle offering.

Strategic Business Model: A Global Appeal

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Source HTL Property

Sun Ranch, with its robust brand identity and actively engaged audience, positions itself as a global contender in the luxury hospitality landscape. Drawing parallels to the success stories of renowned establishments like Soho House, known for its exclusive members' clubs and hotels, and Ace Hotel, celebrated for its hip, design-forward spaces, Sun Ranch sets the stage for scalable growth on an international scale.

Similar to The Standard, renowned for its unique, trendsetting hotels, and The Proper, known for its distinct approach to luxury hospitality, Sun Ranch embodies a lifestyle that transcends conventional norms. With Aman's reputation for providing unparalleled luxury experiences, Sun Ranch stands poised to captivate a global audience seeking a fusion of opulence, sustainability, and immersive, experiential living.

Global Expansion and International Interest

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Source: HTL Property

Sun Ranch has not only become a sought-after destination but has also ignited international interest, making it a key player in the luxury travel market. As the group explores expansion opportunities, Sun Ranch is set to redefine the boundaries of luxury living on a global scale. The decision to officially bring the property to market aligns with the vision of making Sun Ranch a symbol of transcendent luxury and an iconic destination for the discerning traveller.

Sun Ranch, nestled in the picturesque Byron Bay hinterland, is a 55-acre coastal estate that transcends ordinary luxury accommodations. With a focus on sustainability, innovation, and an unparalleled commitment to guest experience, Sun Ranch offers a rare opportunity to own a piece of the coveted Northern Byron bay lifestyle.

“We’ve been fortunate to manage the sale of similarly unique experiential tourism and leisure assets across Australia such as Sydney Harbour’s famous Q Station, and the Twelve Apostles Wellness development site on Victoria’s Great Ocean Rd ” commented HTL Property’s Managing Director, Andrew Jolliffe.

“Like these irreplaceable assets, Bryon’s Sun Ranch enjoys inimitable scale, jaw dropping natural beauty and a robust business model which serves to both underpin the investment, and deliver a powerful return on equity”

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Source: HTL Property

Turn-key blue chip properties, complete with all necessary approvals and in world class locations such as the Byron Bay hinterland are, frankly, seldom seen let alone brought to market” added HTL Property Managing Director, Andrew Jolliffe.

“With the campaign team’s combined experience in the area extending to the landmark sales of Brunswick Heads Hotel, Lennox Head Hotel and The Beach Hotel at Byron; as well as the record breaking sales of both Panorama and The Range at Cooper’s Shoot, we collectively know first hand the interstate and international breadth and depth of interest the investor universe holds for AAA Grace property in this region” concluded HTL Property Managing Director, Andrew Jolliffe.

Source: HTL Property

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