Australia’s largest owner and operator of lifestyle holiday parks, Discovery Parks, has launched its latest national brand campaign, “Do It All” via Howatson+Company. 

From jumping pillows to splash parks, outback glamping to beachside sites, the campaign celebrates authentic Aussie holiday experiences and showcases the variety and endless fun  available at Discovery Parks.

Set against the backdrop of Xavier Rudd’s iconic, soulful hit ‘Follow the Sun’, the campaign’s unique  creative approach utilises real customers to capture authentic, unfiltered moments of connection  between friends and family.

Discovery Parks Chief Marketing Officer Lahnee White said this approach was aimed at delivering a campaign that fostered a strong emotional connection with its audience.

“Staying true to our DNA of authentic Australian holidays, we wanted to showcase the real  moments and memories that are being made by our Discovery Parks customers every day,” Lahnee said.

“Through the candid lens of our customers, the campaign provides a glimpse of real people enjoying genuine and memorable holiday experiences. It’s like seeing the best photos and videos  from friends who’ve just returned from a great trip – genuine and memorable.”

Combining these authentic visuals with the emotional pull of ‘Follow the Sun’, we’re sharing the  feeling of a holiday with loved ones and encouraging people to experience it for themselves.”

Chris Howatson, Founder + Chief Executive Officer at Howatson & Co, added, it's been an absolute  pleasure continuing our partnership with Discovery Parks Australia to help bring their vision of authentic genuine holiday experiences to life. Together, we’re not just promoting great holiday  destinations — we’re inspiring and reinforcing that there is a real breadth of endless fun available at  Discovery Parks.

"Do It All" has rolled out across digital, social, radio, and in-park channels, celebrating the endless experiences offered by Discovery Parks and reinforcing its place as Australia’s go-to holiday destination.

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