BMW has struck a partner-style deal to retain its presence in Southbank in any subsequent development by Beulah International. The German car maker could secure a dealership of 2,000sqm or more on the 6,061sqm site as it transforms its business to adapt to changing demands of the car market.

Marc-Heinrich Werner, CEO of BMW Australia said, "Many different buyers had more straightforward visions for the site, we have chosen Beulah due to their proven capabilities and commitment to innovation and exemplary design values which closely align with that of BMW."

"This development will showcase our latest technologies that will redefine how people live and travel." 

Brokering agent Mark Wizel of CBRE said, "The offering of BMW Southbank will stand for a long time as the most significant and challenging assignments for our team. A high level of skill was required to match the needs of our client with the demands from the buyer market."

"After an extensive and worldwide search, CBRE identified Beulah International as a highly suited counterparty not only to acquire the land BMW offered for sale, but also deliver both a desired vision that BMW had for the site and a state of the art multimillion-dollar showroom for their future occupation."

Beulah International Principal, Jiaheng Chan, said "The BMW site is Beulah International’s most significant acquisition to date and as such, our vision for the site is to create a ground-breaking concept never before seen in Australia. What attracted us to the site was simple – it is an opportunity to create a mixed-use landmark development that will potentially comprise of retail, hotel, residential, commercial and public space that is of a world class standard."

Click here to view Beulah International's website.

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