Owned by Shayher Group, W Brisbane is a vibrant addition to sunny South East Queensland (often referred to as the ‘Sunshine State’) in a stellar location overlooking the Brisbane River. The new hotel delivers an intoxicating mix of fast-paced urban style and modern design all with a decidedly cheeky Aussie point of view. With sun-soaked days and electric nights, there’s no better spot than W Brisbane to take in the city’s vibrant culture and rich nightlife.

Brisbane is among Australia’s fastest growing cities, an ideal destination for W to bring its new/next lifestyle. Located riverside in the city’s Central Business District, W Brisbane celebrates the history of the famed region. The hotel embraces Brisbane’s connection to the Australian identity and iconic elements of Queensland’s flora and fauna with a laid-back vibe and a playful nod to ‘Brisvegas’.

Source: Marriott International

“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Bruce Ryde, Vice-President for Luxury Brands and Brand Marketing, Marriott International Asia-Pacific. “Brisbane’s bustling riverbank is a hotspot for travelers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”

Renowned Australian interior design agency, Nic Graham & Associates have brought their innovative design and custom furnishings to W Brisbane. The hotel brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of the iconic Brisbane River and the visual connection to Brisbane’s famed arts precinct. Modern manifestations of Brisbane’s river, which has in recent years become the buzzing epicentre of the city’s social scene, are featured prominently throughout the hotel, weaving in influences from Australia’s indigenous roots and colonial heritage.

“There’s nothing quite like Australia, a diverse country that is not only famous for its natural wonders but also for its celebration of diversity and multiculturalism,” said Victor Clavell, Area Vice President, Luxury, Asia Pacific Excluding China, Marriott International. “Touted as Australia’s new capital of cool with its edgy urban spaces and burgeoning passions for music, fashion and design, Brisbane is an ideal destination for the W brand.”

W Brisbane boasts 312 guestrooms including 32 lux suites all brimming with river views and the latest in technology and entertainment. The rooms prominently feature a white wall inspired by VJ wall panels found on traditional ‘Queenslander’ homes; a cheeky nod to Australiana throughout and a 10-gallon drum “outback bath experience.” The penultimate Extreme Wow Suite (the brand’s modern interpretation of the traditional presidential suite) on Level 33 showcases a limitless panoramic vista from the river to the mountains and beyond.

“W Brisbane is the first of its kind in Australia,” said Haldon Philp, General Manager, W Brisbane. “From the Whatever/Whenever service that drives the W brand, delivering whatever our guests want, whenever they want it, to event programming centred around Design, Music, Fashion and Fuel (the brand’s unique take on fitness) to coveted partnerships such as Three Blue Ducks, now is the time for a hotel of this calibre to come to Brisbane as the city enjoys its coming of age.”

Click here to view the official W Hotel Brisbane website.

See also:

New $150m QPAC redevelopment to deliver more performing arts in Brisbane

Brisbane's Jubilee Hotel redevelopment approved

Brisbane's Eagle Street Pier $1.4bn Dexus upgrade

Brisbane's Emporium Hotel South Bank set to open in July