Two iconic South Australian tourism brands will join forces from December with West Beach Parks  entering a partnership with Discovery Parks for the West Beach Parks Holiday Park.

From December 1, 2024 the holiday park will be known as Discovery Parks – West Beach Parks. 

Discovery Parks is a South Australian based operator of holiday parks and resorts with more than 85  destinations around the country and is part of the G’day Parks network of more than 300 holiday  parks. 

The brand partnership will leverage the organisations’ mutual strengths and competitive advantages,  including providing West Beach Parks with access to the more than 750,000 Australians who book with  Discovery Parks and G’day Parks each year.

Discovery Parks’ commitment to the growth of its brand and technological innovation align well with  West Beach Parks values and future goals, including sales growth.

The partnership relates to the branding, including naming rights, and complementary sales and  marketing for the West Beach Parks Holiday Park, with the park to be bookable via the Discovery Parks  and G’day Parks booking platforms from December 1. 

The management and operation of West Beach Parks Holiday Park will remain the responsibility of the West Beach Parks. 

The decision to partner with Discovery Parks follows a comprehensive expression of interest process  and the recommendation of an Independent Evaluation Panel. The process was undertaken to test the  market and ensure that West Beach Parks has the most competitive and strategic brand partnership in  place for the holiday park. 

Minister for Housing and Urban Development Nick Champion the new partnership would see two  iconic South Australian brands join forces to create a bigger and better tourism destination.

“West Beach Parks Holiday Park is the largest holiday park in the state, so it’s important to be  partnered with a local company, employing South Australians,” he said.

“The partnership will leverage each company’s branding and competitive advantages to help grow  visitation.

“Local procurement is an important factor helping drive the state’s economy, which has been ranked  the best in Australia for the third consecutive quarter by CommSec.”

West Beach Parks CEO Kate Anderson said she was excited about the opportunities ahead with the  brand partnership with Discovery Parks.

“West Beach Parks Holiday Park will have access to Discovery Parks’ strong loyalty members and will  be marketed through the Discovery Parks and G’day websites,” she said.

“The partnership will enable us to reach new markets from within South Australia and interstate  through complementary marketing activities undertaken by West Beach Parks and Discovery Parks.

“We look forward to working closely with the Discovery Parks team to make this new partnership a  success.”

Discovery Parks Founder and Chief Executive Officer Grant Wilckens said following a competitive  Expression of Interest process, we are excited to have been awarded the brand licence for West Beach  Parks Holiday Park.

“West Beach Parks Holiday Park is one of the most exceptional holiday parks in the country and a  flagship addition to our much-loved national network of Discovery Parks,” said Mr Wilckens. 

“This is an exciting partnership for South Australian tourism, and we look forward to working closely  with the West Beach Trust to grow visitation to the State through this iconic property.”

West Beach Parks Holiday Park is the largest holiday park in South Australia offering state-of-the-art  facilities located on a stunning stretch of metropolitan coastline with direct access to beautiful West  Beach and nearby leisure and sport attractions. 

Up to 3,000 guests can be accommodated across 338 caravan and tent sites, 132 self-catering cabins,  six ‘glamping’ Eco Tents and an ultra-luxe three-bedroom beach house. 

Our broad range of on-site leisure facilities include heated lagoon-style swimming pool, kids’ zero  depth water park, new $1.8 million Central Park play space, an outdoor movie area with big screen,  games room, billiards room, our new, licensed kiosk The Shack and an array of new, fun activities for  little people and big people.

To learn more about West Beach Parks visit website via the below contact details: