TRIBE, a bold design-driven hotel brand from Accor, announce a key milestone – reaching 20 hotels around the globe.

Born in Australia in 2017, from the visionary minds of Mark and Melissa Peters, TRIBE embodies the essence of contemporary living, offering spaces that are smart, stylish, and encourage social interaction. With over 40 additional hotels currently under development, including TRIBE Auckland Fort Street opening in Q2 of 2025, TRIBE's journey is just beginning, proving that modern hospitality can be both high-quality and accessible.

“Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality,” said Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor.

“TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Halfway between standardisation and personalisation, the lifestyle segment is growing rapidly worldwide, fulfilling the wants and needs of the modern traveller seeking unique and innovative stays.

“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development,” said Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor.

“By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor's and our partners' commitments to responsible growth and sustainable hotel development."

Below, we spotlight some of the flagship addresses within the brand’s ever-growing network:

TRIBE Medellin, Colombia

TRIBE Medellin captures the essence of the city’s dynamic culture with its unapologetically modern design and smart, functional spaces. The hotel is situated in one of Medellin’s most exciting neighbourhoods, offering guests a base to explore the area’s lively arts scene, nightlife, and local hotspots. TRIBE Medellin focuses on delivering what truly matters: thoughtfully designed rooms, vibrant communal areas, and an environment that encourages guests to connect and engage. Whether enjoying a morning coffee on the rooftop terrace or chatting with fellow travellers in the lobby lounge, guests experience the true spirit of Medellin, elevated by TRIBE’s polished yet unpretentious hospitality.

TRIBE Paris Clichy, France

Located in the vibrant neighbourhood of Clichy, TRIBE Paris Clichy brings a fresh urban experience, offering guests a stylish yet comfortable retreat. With minimalist rooms flooded with natural light, TRIBE Paris Clichy emphasises comfort and simplicity, making it an ideal base for both business and leisure travellers. Guests can immerse themselves in the relaxed, welcoming atmosphere of the Social Hub, a dynamic space that serves as a coffee shop, co-working area, and cocktail bar throughout the day. The Tiki-inspired rooftop bar offers breathtaking views of Paris’s most iconic landmarks, including the Eiffel Tower and Sacré-Cœur, creating the perfect backdrop for enjoying a signature cocktail while taking in the energy of the city.

TRIBE Düsseldorf, Germany

TRIBE Düsseldorf is the go-to address for the fashion industry and art scene in Western Germany, located just steps from the train station in the heart of the city. The hotel’s bold, urban design offers dynamic spaces that effortlessly transition between informal meetings, quick bites, or relaxed lunches with friends. Rooms are filled with natural light and feature premium amenities, including Chromecast technology, Kevin Murphy products, and steamers. The Social Hub, inspired by a Californian vibe, serves as a multi-functional space for work, play, or unwinding, with 24-hour Grab & Go options for guests on the move. TRIBE Table serves a gourmet, plant-based menu in a vibrant, designer atmosphere, while the TRIBE Bar offers craft beers, signature cocktails, and wines in a lively setting. Guests can stay active in the Nohrd-equipped gym, and the hotel also provides four naturally lit meeting rooms and a spacious event hall for up to 120 guests.

TRIBE London Canary Wharf, United Kingdom

TRIBE London Canary Wharf redefines modern hospitality with its intelligent design, sleek interiors, and practical functionality. Perfectly positioned in one of London’s most iconic districts, this TRIBE address provides a fresh space where guests can work, play, and relax without any unnecessary frills. The hotel’s design is bold and confident, offering co-working spaces, smartly designed rooms, and a café that evolves from day to night, catering to the needs of modern travellers. Guests love the high-end feel at a fair price, the thoughtfully curated amenities, and the way the hotel offers a polished, contemporary experience that doesn’t compromise on comfort.

TRIBE Manchester Airport, United Kingdom

Welcoming guests to the gateway of Britain’s vibrant city of Manchester, TRIBE Manchester Airport offers style, comfort, and relaxation in thoughtfully designed rooms with floor-to-ceiling windows, tasteful interiors, and well-equipped bathrooms. The light and airy Social Hub serves as the heart of the hotel, offering spaces to work, play, or relax over great coffee or signature cocktails. TRIBE Table draws inspiration from sun-soaked Italian terraces, offering hand-stretched pizzas, artisan pastas, and small plates, paired with carefully selected wines and vibrant salads. Perfect for jet-set executives or leisure travellers, the Social Hub features cosy co-working areas and dynamic spaces for gatherings, while the 24-hour fitness studio allows guests to stay active with state-of-the-art equipment. With a blend of stylish comfort and authentic Italian flavours, TRIBE Manchester Airport creates a welcoming retreat for travellers.

TRIBE Living Bangkok Sukhumvit 39, Thailand

Situated in the lively Sukhumvit district, TRIBE Living Bangkok Sukhumvit 39 is the ideal spot for those who want more from their stay – without the unnecessary extras. From the dynamic co-working areas to the 24-hour fitness centre, this TRIBE address offers everything that matters most to modern travellers. A true standout feature of the hotel is the Taco Hachi rooftop bar, located on the 27th floor. This bar’s layout maximizes the stunning views of Bangkok’s skyline, making it a highlight of the property’s design. The open-air setting, coupled with chic furnishings and ambient lighting, creates a relaxed atmosphere that’s perfect for sunset cocktails or evening gatherings.

With 20 hotels now in operation and over 40 more under development, TRIBE is poised to transform the hospitality landscape with its unapologetically modern approach.

In Q2 of 2025, TRIBE will make its debut in New Zealand with the opening of TRIBE Auckland Fort Street. Located in Auckland’s bustling Central Business District, this 60-room hotel combines smart rooms with a stylish social hub and lobby bar, perfect for work and play. Its prime location near Britomart and Commercial Bay positions it as a top choice for modern travellers seeking social spaces, connectivity and great design.

Each TRIBE address embodies the brand’s vision of offering intelligent, functional spaces that celebrate individuality, creativity, and connection. As the journey continues, TRIBE remains committed to delivering experiences that elevate everyday travel, proving that exceptional design, comfort, and value can coexist seamlessly. This is only the beginning, and TRIBE invites discerning travellers to join in exploring a world of bold, design-driven hospitality.

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