Dorsett Gold Coast is entering an exciting new chapter with a stronger-than-ever Sales & Marketing team. Building on past successes, the team welcomes several exceptional new members, bringing fresh expertise and energy to elevate the hotel’s presence in the market.

Sam Hartley joins Dorsett Gold Coast as Director of Groups, bringing over 15 years of extensive experience in the tourism and hospitality industry. An accomplished Director of Sales & Marketing and Destination Manager, her expertise in driving revenue growth and enhancing market share has been instrumental in premier tourism destinations, including Kakadu Tourism. Most recently, she played a key role in Brisbane Economic Development Agency, where she contributed to significant industry growth and partnership development. Her leadership will be invaluable in expanding Dorsett Gold Coast’s group sales strategy and positioning the hotel as a premier destination for corporate and leisure groups.

Also joining the team is Melissa Trost, appointed as Groups Sales Manager. Trost is a highly experienced business development professional with a decade-long tenure in the tourism and events sector. Most recently, she was with Experience Gold Coast, where she played a pivotal role in fostering key industry relationships and driving destination engagement. Her deep understanding of the Gold Coast’s tourism landscape and strong network within the industry make her a key asset in developing group sales and strengthening partnerships for Dorsett Gold Coast.

Alongside these key appointments, Ash Britnell continues in his role as Director of Commercial – Australia, overseeing the strategic direction of Dorsett’s Australian properties. Supporting the team’s dynamic marketing efforts are Lily Ennegues, Sales & Marketing Coordinator, and Charlotte Coman, Marketing Executive. Their combined expertise and creative vision will be instrumental in elevating Dorsett Gold Coast’s brand presence and engaging audiences across multiple platforms.

“We’re thrilled to welcome both Sam and Melissa to our team,” said Ash Britnell, Director of Commercial – Australia. “Sam and Melissa bring a wealth of industry knowledge and strategic expertise that will enhance our group sales initiatives.”

With a dedicated and experienced team now in place, Dorsett Gold Coast is poised for an exciting year ahead, solidifying its status as a leading upscale destination on the Gold Coast.