Ras360 Property Solutions is known for attracting high-calibre talent from across the hospitality and property sectors. Their latest appointment, Greg Litzner, is no exception.

Based on the Gold Coast, Greg joins Ras360 with a strong background in brand development, sales leadership, and business growth. He played key roles in scaling Australian beverage brands like Balter Brewing and FELLR to national prominence—brands that not only gained market share but cultivated loyal followings, especially across the Gold Coast community.

With a career that has spanned back-of-house operations, marketing, supplier negotiations, and business ownership, Greg offers a full-spectrum understanding of what makes a hospitality and property business stand out. Now specialising in the sale of hotels, motels, pubs, holiday parks, and management rights, Greg is helping accommodation owners strengthen their brand position in preparation for sale - or sustainable long-term success across their portfolio.

So what makes a brand resonate in the Accommodation business world? Greg shares five lessons for operators looking to elevate their asset’s appeal.

1. Brand is experience, not just a logo

A logo or a name alone doesn’t create brand value — guest experience does. Think about every customer touchpoint, from your website booking process to the way a cold beer is poured at the bar. Consistency, quality, and service culture all reinforce your brand in a way no marketing slogan can.

2. Know your audience and reflect it back

The most successful hospitality brands speak directly to the lifestyle and aspirations of their audience. Whether you’re targeting grey nomads in a holiday park, attract investors to your management rights complex, or young couples at a boutique motel, your brand should reflect their values in your design, tone, and service offering.

3. Build community before you need it

The best brands have loyal customers and word-of-mouth advocates. Invest early in building an email list, engaging on social media, and supporting local events. This community becomes your best marketing asset when occupancy dips, or when it’s time to sell.

4. Data is your brand compass

From travel agency reviews to Google Analytics and POS insights, data trends should inform your branding decisions. Are guests loving the refurbished rooms but not your dining offer? Are owners and tenants loving the new barbeque area renovation? Use feedback loops to evolve your experience in line with what the market wants.  Reach out regularly to your community via touch points that make sense to your audience.

5. Don’t be afraid to challenge the norm

"At Balter, we pushed boundaries to shift perceptions,” says Greg. “The same can apply to accommodation and management rights. Challenge the idea that parks have to feel dated, or that motels can’t be premium. Brand is about setting new expectations—and delivering on them."

As Greg puts it: “Hospitality brands that win are the ones that truly understand their audience, consistently deliver value, and evolve with market demand. That’s the mindset I’m bringing to the brokerage table—helping clients position their assets for growth, exit, or both.”

Related Readings 

Syd Douglas joins the Ras360 team

Jason Vogler joins Ras360 strengthens hospitality and motel brokerage team