Melbourne’s most exciting new hotel, the voco Melbourne Central has been put on the market in what is the first large-scale CBD hotel offering in the city for two years and the first for Australia in 2022.

JLL Hotels & Hospitality Group’s Peter Harper and Nick MacFie have been exclusively appointed to market the asset.

The brand-new upscale lifestyle hotel features 252 guest rooms & suites, together with a restaurant & bar, 350sqm of conference & meeting space, gymnasium, feature swimming pool and 12 dedicated car spaces accessed via an expansive off-street and fully covered porte-cochere.

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Situated within the geographic heart of the Melbourne CBD, voco Melbourne Central benefits from close proximity to a number of key landmarks and attractions including Bourke Street Mall, Melbourne Central, Emporium, Collins Street, the Legal Precinct and Queen Victoria Market. It is also surrounded by a number of institutional grade landlords including GPT, Charter Hall, GIC, ISPT and Mirvac.

voco Melbourne Central was developed as part of the landmark 380 Melbourne mixed-use project by Brady Group “We are very proud to deliver IHG’s voco hotel within our broader 380 Melbourne development, our flagship project to date. Behind the iconic waved glass façade, the project capitalises upon its scale and location providing luxury residential, commercial and retail occupancies in the absolute heart of the Melbourne CBD.”

Operated by IHG Hotels & Resorts, voco Melbourne Central is the first purpose built voco hotel in Australia and will be the brand’s flagship. The hotel is finished to a meticulous standard throughout and has been designed to take full advantage of its location, current and future demand segments, and the IHG Rewards platform in order to maximise trading potential.

Leanne Harwood, SVP Managing Director – Japan, Australasia & Pacific, IHG Hotels & Resorts said, “We are so excited to open our first purpose-built voco in Australia this year. Located in the spectacular 380 Melbourne development, this amazing new hotel will feature all the unique and playful hallmarks of the voco brand, fantastic guest facilities and the Sky Lobby with magnificent views of the city. We have no doubt that this hotel, under the expert leadership of hotel industry veteran Erik Stuebe and with the IHG enterprise behind it, will quickly establish itself as one of Melbourne’s favourite guest destinations.”

Peter Harper, Managing Director & Head of Investment Sales Australasia said, “We’re incredibly excited and privileged to be offering this asset to market. The Melbourne hotel investment market remains widely sought after yet tightly held with very few institutional grade hotels transacting in the past decade. This sale is the first large-scale CBD hotel offering since 2019, following JLL’s sale of the Vibe Melbourne and Next Hotel Melbourne before that, both of which were also brand-new hotels.”                                          

Nick MacFie, Vice President said, “Based on our activity in the market and attributes of this asset, we are expecting strong interest from high-net-worth individuals, investment funds and private equity groups. High-quality, well-located hotels are the ones best positioned to take full advantage of the impending trading upswing and general growth story that Melbourne offers over the long term. For a number of reasons, the voco Melbourne Central is a compelling investment proposition.”

The Property is being offered for sale by Expressions of Interest. For further information, please contact the exclusive agents.

To request a copy of the Information Memorandum please contact one of the marketing agents via the contact details below.

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