The ChoiceMAX Revenue Management System has been developed exclusively for Choice Hotels by IDeaS, the world’s leading provider of revenue management software and services. ChoiceMAX was awarded a Hospitality Technology Hotel Visionary Award for enterprise innovation in January 2022.

ChoiceMAX is designed to help franchisees effectively manage hotel room rates, channels, and inventory. The system is currently live across more than 5,000 Choice-branded hotels globally with over 10,0000 users trained and using the tool to make pricing decisions.

Choice Hotels Asia-Pacific CEO Trent Fraser said ChoiceMAX had been introduced to the franchisee group this week and would be rolled out over the coming months.

“It is exciting to be able to offer franchisees a user-friendly and intuitive revenue management system, and the bottom line benefits it brings, available to all franchisees across our region.

Choice Hotels head office has a dedicated team of revenue managers, which have been offering RM services for some time, but ChoiceMAX gives the basic pricing tools to all franchisees using our ChoiceMAX revenue management system.

“Over the past quarter our revenue managed properties have enjoyed significant gains in RevPAR over the market competitor set.

“In Q1 our revenue managed properties in Australia saw RevPAR up 14 percent on their market competitor set, which is a significant gain during a tough recovery,” Mr Fraser said.

“But the exciting story is in New Zealand, where the travel industry is just beginning to recover as borders slowly open to international travellers. Our revenue managed properties in New Zealand achieved RevPAR that was 88 percent higher than their market competitors in the first quarter of 2022.

“Franchisees are at the core of everything we do at Choice Hotels, and we are committed to helping them recover from the pandemic lockdowns and border closures and grow and improve. It is more important than ever to provide franchisees with impactful solutions.”

ChoiceMAX is a mobile enabled solution that leverages pricing and inventory management algorithms to help hotels optimise their pricing structure, which may ultimately increase revenues.

ChoiceMax offers:

•  365-day optimization window, including intra-day optimization with rates updated multiple times per day.
• Real-time alerts that can be customized to stay up to date on price changes or when competitors adjust.
• Automated delivery and implementation of pricing decisions.
• New tools which bring automation to Forecasting and Group Quoting
• Setting price floors and ceilings and use of continuous pricing to gain additional revenue from each room night

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