Alex Hotel, Perth’s leading boutique hotel and home to the Shadow Wine Bar & Dining Room, is being offered for sale.

JLL Hotels & Hospitality’s Andrew Langsford, Gus Moors and Nick Roche have been exclusively appointed to market the property via an Expressions of Interest campaign.

Highly awarded for design, the hotel offers 74 rooms and features the acclaimed ‘Shadow Wine Bar & Dining Room’ on the ground floor, which can accommodate over 90 guests.

With its flexible guest amenities including a popular Lobby Bar, the Mezzanine guest lounge and a rooftop bar with city views, the Alex Hotel presents an exceptional investment opportunity.

The asset enjoys a prime location near the vibrant Perth Cultural Precinct and Northbridge nightlife, with direct access to Perth Train Station and just a 5-minute stroll from the city’s corporate office towers. Ideally positioned to benefit from a planned rejuvenation of the precinct which includes, Art Gallery of WA, WA Museum Boola Bardip, State Library of WA, The Blue Room, PICA (Perth Institute of Contemporary Arts) and the State Theatre Centre of WA.

The continued development of Perth City Link, in particular Edith Cowan University’s City Campus which will draw 11,500 staff and students, will add to the significant infrastructure in the neighbourhood, complementing demand generators within a 5-minute walk of the hotel such as Perth Arena, Perth Train Station, and Hay Street Mall and St Georges Terrace.

The Alex Hotel offers a unique opportunity for investors looking to enter the Perth market or expand their portfolio. Its award-winning design, diverse guest amenities, and proximity to key attractions make it an attractive investment proposition," commented Andrew Langsford, Senior Vice President of JLL Hotels & Hospitality.

With the Perth market at the end of its hotel construction cycle, several barriers have emerged to new supply, creating a favourable dynamic for future growth. YTD August 2023 STR results for the Perth market indicated that RevPAR has soared 29% when compared to 2019 and 34% compared to the same period in 2022, significantly exceeding pre-Covid levels.

The mining sector remains a powerhouse driving growth in Western Australia, with no signs of slowing down amid global investment in infrastructure projects. A strengthening of the resources industry materially benefits hotel performance, underscoring the positive outlook for the region.

Additionally, Western Australia is well-positioned to capitalise on future economic expansion through increased investment in commercial, civic, and tourism infrastructure. The ongoing strength in the resources sector, coupled with the growing significance of green energy, is anticipated to drive diversified economic growth.

"Perth's hotel market has experienced significant growth, and the Alex Hotel presents a standout investment opportunity in this thriving city. With its prime location, exceptional design, and strong future performance, the hotel is well-positioned for continued success," said Gus Moors, Managing Director of JLL Hotels & Hospitality.

Offered with vacant possession of management, an incoming purchaser could continue the Alex brand’s incredible legacy or to better suit an existing operation or portfolio.

Alex Hotel is being offered for sale via an Expressions of Interest campaign closing Thursday 2 November 2023.

For further information, please contact the exclusive selling agents.