Melbourne’s Tolarno Hotel, a renowned landmark for art, food, and community, is on the market for the first time in nearly 30 years. Steeped in history and brimming with artistic character, the Tolarno Hotel presents a unique opportunity for a new owner to take the reins of this beloved Melbourne institution.

A Rich Tapestry of Art and Hospitality

Founded in 1965 by Georges and Mirka Mora, the Tolarno Hotel quickly established itself as a haven for creativity and cultural expression. Mirka’s vibrant murals adorn the hotel’s walls, while the establishment has played host to countless art exhibitions, live music performances, and literary gatherings over the decades.

The hotel’s restaurant has been home to culinary icons like Guy Grossi and Iain Hewitson and has been a Melbourne institution in its own right, renowned for its warm atmosphere.

A Legacy to Be Preserved

The Tolarno Hotel is more than just a bricks-and-mortar establishment; it’s a cultural cornerstone woven into the fabric of Melbourne’s identity. The current owners, Jim Fagan and Bernard Corser have nurtured this legacy by creating the Tolarno Hotel Graduate Art Prize, offering students at RMIT, VCA and Monash Universities a monetary prize as well as purchasing and displaying the winning artwork in the foyer before placing it throughout the hotel rooms. Previous winners have included Vincent Fantauzzo, Tony Cran and Natasha Bieniek.

The new owner will have the privilege of inheriting this rich legacy and the choice of continuing the coveted award into Tolarno’s future, thereby creating their own cultural history with the property.

The launch of ‘Art in Residence’

Such a deep connection to Melbourne’s art scene has lead to the creation of Tolarno Hotel ‘Art in Residence’ – a history of the Tolarno Art Prize, showcasing each treasured piece of art within the hotel.

The launch of the book coincided with the sales campaign launch, celebrated with a beautifully flamboyant event reminiscent of Mirka & Georges time at the Tolarno Hotel. Guests were treated to a glimpse at the potential of what lies within the hotels historic walls.

An Exciting Opportunity Awaits

With its prime location on Fitzroy Street, its established reputation, and its collection of valuable artworks, the Tolarno Hotel presents an exciting opportunity for investors, hoteliers, and art enthusiasts alike.

“This is a beacon of joy. This is something that’s totally different to what you would find anywhere.” Said owner, Mr Jim Fagan.

“Tolarno is expected to appeal to a broad range of buyers who are attracted to a prime asset that comes with intrinsic value associated with its history and notoriety,”  commented Scott Callow, Director of Hotels, CBRE.

The Tolarno Hotel is a 37-room hotel located on Fitzroy Street in Melbourne, Australia. Founded in 1965 by Georges and Mirka Mora, the hotel is renowned for its art collection, restaurant, and bar. The Tolarno Hotel is a popular destination for locals and tourists alike and is considered a cultural icon of Melbourne.

Offers of interest are due to close on March 6, 2024.

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