The iconic Boomrock Wellington in New Zealand has been listed for sale through Bayleys, represented by agents Mark Hourigan, John Bayley, and James Higgie.

The freehold going concern presents an outstanding opportunity for the next custodian to carry forward the Eastwick family’s long-standing tradition of hospitality. For generations, Boomrock has been a celebrated destination, offering guests the finest in New Zealand hospitality amidst stunning surroundings.

The unique opportunity presents itself for a visionary new owner to take over the reins and elevate Boomrock’s legacy to even greater heights.

Mark Hourigan of Bayleys noted the incredible potential that lies ahead for this iconic property: “A visionary new owner could take the proven Boomrock operation to yet another level, building on the Eastwick family’s outstanding foundation.”

Boomrock, located just 30 minutes’ drive or a six-minute helicopter flight from Wellington's CBD, offers a blend of stunning natural beauty, a thriving hospitality business, and a host of development opportunities.

Boomrock is no ordinary venue. Nestled within Papanui Station and overlooking the rugged Tasman Sea, this clifftop escape has been in the Eastwick family for three generations.

Established in the late 1990s, Boomrock has grown into one of New Zealand’s most celebrated hospitality and entertainment venues, stretching across 132 hectares of coastal farmland with 1.5km of private coastline. The property offers breathtaking views over the Cook Strait and a serene sense of isolation, despite being only a short trip from Wellington.

Over the past 27 years, Boomrock has attracted corporate, private, and international clientele with its warm hospitality, fine New Zealand wines, and locally sourced cuisine. 

The venue offers unforgettable experiences, from weddings bathed in golden light to exhilarating corporate retreats complete with luxury vehicle launches on a private 900m tarmac racetrack.

According to Mr Hourigan, the hospitality, tourism, and guest accommodation offerings could be expanded with no compromise to privacy, and there’s also potential to subdivide some of the land.

“The property tells the story of a resilient farming family that has transcended traditional farming constraints to create a sought-after destination with a light footprint on the land.”

Mr Bayley said Boomrock’s unique combination of hospitality and entertainment has made it a leader in the industry. The venue provides an unmatched experience that continues to resonate with guests.

Boomrock is home to Pipinui Point, a newly built two-bedroom luxury boutique accommodation that offers guests private, exclusive stays in an unparalleled setting. Both Boomrock Lodge and Pipinui Point hold the prestigious Qualmark Gold status, New Zealand’s highest standard for sustainable tourism quality assurance.

The success of Boomrock has been underpinned by the Eastwick family’s thoughtful stewardship of the land. Papanui Station, where Boomrock resides, continues to operate as a working farm. The family’s commitment to environmental sustainability will soon be further cemented with the planned release of Kiwi onto the property—a testament to the Eastwicks' dedication to preserving New Zealand's natural heritage.

Mr Higgie said Boomrock’s established brand, strong forward bookings, and proven track record make it an appealing investment for anyone looking to grow a nationally and internationally recognised hospitality business.

Boomrock Wellington is now available for sale as a freehold going concern, including the land, built assets, business interests, extensive customer database, forward bookings, and the esteemed Boomrock brand.

The tender for this exclusive property closes at 4pm on Thursday, 27th February 2025.