Leading hotel group, Choice Hotels Asia-Pac, is pleased to welcome Bokarina Beach  Apartments on Queensland’s Sunshine Coast as a flagship addition to the Ascend Hotel  Collection™ this month.

This new venture is a collection of one-to-four-bedroom, well-equipped, upscale  apartments housed within six residential towers, right by pristine Bokarina Beach on the  Sunshine Coast.

There is a growing range of retail outlets, cafes and restaurants at ground  level of the development within this burgeoning community, including Bocca by renowned  local restaurateur, Tony Kelly. 

Set to become a destination in its own right, Bokarina Beach Apartments offers an idyllic  beachside escape for guests, whether travelling for leisure, sporting events at Sunshine  Coast Stadium, for business, or due to the nearby Sunshine Coast University Hospital.

Bokarina Beach Apartments’ franchisees, Chris and Olivia Taylor, are no strangers to Choice Hotels. They also operate First Light Mooloolaba on the Sunshine Coast, and previously  managed Hervey Bay’s Oceans Resort & Spa, both positioned within the upmarket Ascend  brand. 

“As a new destination, Bokarina Beach Apartments needs a strategic partner with proven expertise to maximise exposure,” he explains. “We knew it would align perfectly with the  Ascend brand and we wanted the strong backing that Choice Hotels delivers to help us tap  into new markets, accelerate our growth and get Bokarina on the map.”

“With First Light Mooloolaba, we’ve seen significant growth with Choice,” Olivia highlights. She references Choice Hotels’ extensive distribution capabilities, marketing reach and sales  support that gives confidence, contributing to business growth.

“Revenue Management, in particular, has gone from strength to strength, with strategic channel evaluation and optimised pricing generating more returns for our hotel.” 

“It’s really about driving direct bookings. Choice makes that happen on a global scale,” Chris  says. 

Choice Hotels Asia-Pac CEO Trent Fraser says Bokarina Beach Apartments represents an exciting addition to the Ascend Hotel Collection in Australia, reflecting Choice Hotels’  strategic growth in upscale assets commanding higher ADRs.

“We’re delighted to welcome Bokarina Beach Apartments to the Ascend Hotel Collection. With the upcoming Brisbane 2023 Olympics, the hotel is perfectly positioned to benefit  from increased demand,” Fraser says.

“Chris and Olivia have already seen success with First Light Mooloolaba, and we’re pleased they’ve chosen to expand within the Choice network. We’re proud to offer a full suite of services that help franchisees like Chris and Olivia scale  efficiently and focus on profitability, and it’s encouraging to see them recognise the value of  that support.”

Bokarina Beach Apartments is available to book now and is an attractive new offering for  members of the Choice Privileges loyalty program.

Related readings

Choice Hotels Asia Pacific welcome Adil Moosa and David Silcock - Investments & Development team

Ingot Hotel Perth and Japan’s Comfort Hotel Nagoya Meieki Minami Win Prestigious “Best of Choice” 2024 Award