JLL Hotels & Hospitality Group is pleased to exclusively present for sale, via International Expressions of Interest, Peppers Cradle Mountain Lodge, Tasmania, one of Australia's most iconic wilderness retreats.

Located at the entrance of the World Heritage-listed Cradle Mountain-Lake St Clair National Park in Tasmania, Cradle Mountain Lodge occupies a prime position on a vast 11.4-hectare land holding. The 86-room luxury eco-lodge is housed across multiple cabins and suites, seamlessly blending into its pristine setting.

The Lodge is known for its award-winning Highlands Restaurant, complimented by The Cellar, a unique dining and tasting experience sitting beneath the restaurant, whilst the property’s famous Tavern Bar & Bistro, provides a warm, casual and rustic ambiance for guests and visitors.

Waldheim Alpine Spa is an award-winning space, providing a retreat for guests and visitors, whilst the Lodge also features an array of public spaces, a boutique retail outlet, and rooms for conferences and events. Cradle Mountain Lodge is being offered with vacant possession of brand and management.

Commenting, JLL noted, "Peppers Cradle Mountain Lodge represents an opportunity to acquire a landmark lodge in one of Australia's most breathtaking wilderness areas. Its unique location, solid financial performance, and value-add potential, make it an exceptionally attractive proposition for investors looking to capitalise on Australia's booming eco-tourism and luxury sectors.

"We are excited to be bringing the Lodge to market and expect to see a number of well-known investors, as well as private individuals and groups, explore the opportunity which we are confident has the potential to generate double digit yields".

Tasmania has continued to thrive over recent years and continues to be sought after from guests seeking unique experiences, wanting to explore the unique landscapes and pristine natural environments of the island, whilst tasting some of the best produce that Australia has to offer.

The island welcomed 1.3 million visitors in the year ending June 2024, with total visitor expenditure reaching AUD 3.5 billion, up 38.9% compared to June 2019.

The Cradle Mountain area itself is benefitting from direct investment, with a new Gateway Precinct and Park Centre providing a new information hub and starting point for park experience, whilst hybrid bus systems are also being implemented to enhance guests experience and accessibility. Access to the area, and Tasmania itself has never been easier, with the Spirit of Tasmania having added two ships, providing a 40% increase in capacity, whilst Hobart and Launceston Airport’s continue to thrive.

JLL’s Hotel & Hospitality Team continued, "With Tasmania's continued infrastructure investments and its position as a key eco-tourism destination, Cradle Mountain Lodge is well-positioned for future growth. We certainly expect that a new owner will be considering value-add strategies through investments and enhancement into some of the room product, especially noting the success of the refurbished King Billy Suites. Whilst the opportunity for an incoming owner to implement their own branding and management strategies adds another layer of appeal to this already exceptional asset."

The Lodge has seen robust financial performance, with strong daily rates over recent years and stable occupancy. It benefits from multiple revenue streams, including accommodation, food and beverage, events, retail, spa and wellness, and tours – with demand for these services coming from both in-house and external guests. With a range of meeting and event spaces, the Lodge also offers a unique corporate retreat setting, ensuring diverse demand channels for incoming investors.

The JLL team concluded, "At JLL, we have been active on a number of both trophy and leisure/resort asset sales over the past twelve months. This has provided us some unique insights into the market and the active capital within the space.

"We have seen a notable increase in investor confidence for properties such as Cradle Mountain Lodge, as investors seek to tap in to the continue demand for experiential, sustainable and luxury travel, which is often inelastic, providing certainty in cash flow for owners. The property's consistent financial performance, coupled with the potential for further enhancement, is going to attract significant interest from both domestic and international investors."

International Expressions of Interest for Peppers Cradle Mountain Lodge are being managed by JLL Hotels & Hospitality Group.