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Crowne Plaza Adelaide officially opened on 16 November, marking the return of the world-class premium hotel brand to the vibrant city of Adelaide.
New research has found that this year's Superloop Adelaide 500 contributed $45.9 million to the city's economy.
From March 2017 to March 2018, international visitation to South Australia increased by 9% to 475,000 international visitors - and with a new airport for Adelaide on top of hotel brands lining up, it's expected this trend will continue.
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