Dean Minett Consulting

The idea is to cast off outdated elements of the hotel experience, narrow the focus to what matters today, and make the entire operation more accessible in the process.

Hotels – at least some of them – are doing away with the hallowed institution of the front desk.

Successful disruptions have a way of turning into fixed concepts. This is why so many of the best hotel innovations seem obvious in hindsight.

The world of hotels is a lot like the world of fashion. Every year, new trends and styles come sashaying down the catwalk. Some are eye-catching, some are puzzling, and some are downright ridiculous – depending on who you ask.

Did you know that Instagram currently has around one billion active users, with higher rates of engagement than Facebook?

As hoteliers, we often look for direct ways to stimulate the outcomes we want, whether it’s a new promotion or a renovation to the physical space.

If you’re unable to consistently curate a great (or at least good) guest experience, your hotel simply can’t compete.

Striking the right balance between luxury and practicality is always a work in progress. Depending on your brand and star rating, that balance will shift.