Dean Minett hotel consultant

As millennial tastes have risen to prominence in the hospitality world, scores of hotels have made overtures to new ways of working. 

One of the buzzwords we heard a lot in 2018 was “ancillaries” – meaning all of the extra services and products linked to the travel experience. 

Successful disruptions have a way of turning into fixed concepts. This is why so many of the best hotel innovations seem obvious in hindsight.

It’s about how to create hotels that have warmth, culture, flavor, and human interaction.

As hoteliers, we often look for direct ways to stimulate the outcomes we want, whether it’s a new promotion or a renovation to the physical space.