Want to know which visitor market best suits your NZ tourism offering?
Or have an idea for a new tourism product or experience and want to know where to target your marketing? The Tourism New Zealand Visitor Profile tool helps determine which high-value visitors from six key visitor markets are the best match for your product.
New Zealand total international travellers pass 14 million
Annual total traveller movements across New Zealand’s border reached 14 million for the first time in the year ended January 2019, Stats NZ has announced.
New Zealand's South Island has seen a 9.7% growth in guest nights from overseas visitors in November 2018 when compared with the same month the previous year, while the North Island had 2.8 percent fewer overseas guest nights.
Stats NZ have recorded that visitor numbers were down last month compared with June 2017, when New Zealand hosted the British and Irish Lions Rugby tour - June 2017 recording 230,000 and June 2018 down 17,800 to 212,000.
