The Australian Hotels Association (WA) has today released data confirming the tourism and hospitality industry in Western Australia is thriving, with Perth hotels  recording the highest occupancy rates in the nation for the year ending 2024. 

AHA(WA) CEO Bradley Woods said the increase in visitation can be attributed to  several key strategic investments the WA Government has made in the sector,  including new and more frequent aviation routes, a commitment to attracting major  events, and the resurgence of corporate travel and business events. 

“A diversified schedule of events and aviation routes has proven instrumental in  promoting WA to diverse audiences, attracting visitors from across the country and the  globe,” said Mr Woods.

“This is reflected in the higher occupancy of our hotels and which results in increased  spending in pubs, bars and restaurants.”

From January to December 2024, metropolitan Perth hotels achieved an impressive  average occupancy level of 79.4 per cent, marking a 3.9 per cent rise compared to the  same period in 2023. Additionally,

Perth’s average daily room rate rose by 3.2 per cent  to $227.31, demonstrating strong demand and the ability of hotels to command higher  room rates.

Regional areas also experienced significant growth. The Kimberley and Pilbara region  saw a 13.5 per cent increase in occupancy rates, while Bunbury and Mandurah  recorded a 10.0 per cent rise. These figures highlight a robust recovery and growing  pricing power across the state.

“The surge in visitation brings substantial benefits to the local economy, supporting  jobs in hospitality and boosting revenue for licensed venues and local tourism  operators. Western Australia’s vibrant tourism and hospitality sectors continue to  contribute to a thriving community and a resilient economy,” said Mr Woods. 

“The WA Government’s ongoing efforts to invest in tourism infrastructure such as the  expansion of the Perth Convention and Exhibition Centre and initiatives are ensuring  that the state remains a premier destination for visitors worldwide,” Mr Woods  continued.

The AHA(WA) will continue to advocate for the WA Government to foster an  environment that attracts events, corporate travel, and leisure tourism, setting the  stage for sustained growth and success in the years to come.

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