BWH Hotels announce the signing of SureStay by Best Western New Inn Richmond in the scenic Hawkesbury region of New South Wales.
BWH Hotels announce the signing of SureStay by Best Western New Inn Richmond in the scenic Hawkesbury region of New South Wales. This latest addition to BWH’s portfolio underscores the growing appeal of this economy brand, that brings exceptional value and comfort to the modern traveller.
Located at the gateway to Blue Mountains in historic Richmond New South Wales, New Inn Richmond is a quant, historic and charming-filled property which will be backed by the quality assurance and global reach of the SureStay brand. The property is situated at an ideal base for exploring the Blue Mountains, the Hawkesbury River, and local vineyards, while also being just an hour’s drive from Sydney. All within close proximity to Richmond’s cafes, shops, and vibrant local attractions.
The property a warm and welcoming experience for guests, with a range of accommodations to suit the diverse needs of both leisure and business travellers alike. This includes well-appointed newly refurbished guest rooms, Wi-Fi, tea and coffee-making facilities, and an inviting undercover BBQ area, all while experiencing the comfort and value synonymous with the SureStay Hotel brand.
“SureStay by Best Western reflects everything today’s travellers value – simplicity, comfort, and exceptional service at an affordable price,” said Rod Munro, Managing Director of BWH Hotels Australasia.“We are proud to bring this globally trusted brand to Richmond, a destination rich in history and natural beauty. With its ideal location and thoughtful amenities, SureStay by Best Western New Inn Richmond is perfectly positioned to offer a great stay for every guest.”
The signing of New Inn Richmond marks BWH’s eighth SureStay property in Australasia, demonstrating the brand’s rapid expansion in the economy segment. The hotel will operate under its existing name while benefiting from BWH’s extensive support network, global loyalty program, and marketing initiatives.
SureStay Hotels are designed to deliver everything you need, and nothing you don’t want, ensuring a casual and hassle-free experience. The brand prioritises delivering the essentials for a good night’s rest, meeting the expectations of modern travellers who seek comfort and value.
Linda Anastasiades, Owner and Operator of New Inn Richmond, expressed her enthusiasm about the rebranding partnership, stating, “Joining the SureStay by Best Western brand has allowed us to elevate the guest experience while maintaining the charm and character of our property.
James Anastasiades is leading the rebranding efforts, bringing his extensive experience in hospitality and a commitment to delivering exceptional value and service. Together, we are excited to work with BWH Hotels to bring our shared vision to life, ensuring every guest enjoys a warm, welcoming, and memorable stay.”
SureStay by Best Western New Inn Richmond will officially open its doors under the new branding in early 2025. This addition marks another milestone in the growth of the SureStay brand in Australasia, highlighting its appeal to travellers across the region.
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