Geraldine Guichardo - JLL Hotels Research

Based in Chicago, Geraldine Guichardo is a Vice President in JLL’s Hotels & Hospitality Group. Ms. Guichardo has nearly five years’ experience in hospitality real estate. She oversees the firm’s hotel research platform in the Americas, where she is responsible for the production of the group’s research report suite, monitoring of key industry indicators to include hotel transaction volume and developing custom analytics to inform clients’ strategies and help position the firm as a thought leader. Ms. Guichardo also works closely with senior executives at JLL to support and advise their client relationship management and development efforts. 

Positions / Prior Experience 

Prior to joining JLL, Ms. Guichardo was a consultant at EY where she prepared market and financial feasibility reports for hospitality assets up to $30 million in value. She also developed financial models driving the supply and demand analysis of hotel assets up to $25 million in value and completed real estate asset value audit reviews. Her experience spans hotels and other real estate asset classes located in the U.S., Latin America and the Caribbean. Ms. Guichardo’ s experience is integral in supporting and advising internal and external clients.

​Education and Affiliations

Ms. Guichardo holds an MBA from Duke’s The Fuqua School of Business and holds a Bachelor of Science degree from Cornell University’s School of Hotel Administration. She is also a member of the Cornell Hotel Society. Ms. Guichardo is bilingual in English and Spanish.