Leading Australian real estate film company Goldeneye Media has launched an office in Los Angeles amid heightened demand for cinematic productions in the luxury property sector, with a growing interest from hotel owners and agents.
Great story tellers connect. They are able to engage with audiences on a meaningful level. They are both compelling and powerful in the message they deliver and this is why we remember them. This is also how Goldeneye Media presents the high end properties it markets, and why they are frequently called to create real estate videos for high end homes around the world.
The company is attracting interest from the hotel industry from their impressive record in Australia’s luxury market. Prior to the successful marketing of Australia’s most expensive estate, Fairwater, which reportedly sold for a dizzying AUD 100 million, Goldeneye made both films for the two stage marketing campaign of the other iconic Fairfax estate, Elaine, which was the most expensive home ever sold in Australia until last week.
Goldeneye also recently created the film for Australia’s most expensive apartment, “The Boyd Residence”, which is currently for sale for AUD 66 million.
This success is catapulting Goldeneye into the realms of stardom and they have launched an office in Los Angeles to meet growing demand for their unique style of storytelling.
Rosehill Farm, Kangaloon, Southern Highlands was sold to Mike Cannon-Brookes who also purchased Fairwater earlier this week. Video created by Goldeneye Media.
Tracy Atkins, Managing Director of Goldeneye told WILLIAMS MEDIA in a recent article in The Real Estate Conversation that “the key to our success in the US is our Australian style, which is seen as a real point of difference. We tend to view and present properties a little differently, and the American agents and buyers find that it makes the campaigns feel more significant and exciting.”
Goldeneye’s expansion into the US began around four years when they were asked to tell the story of a USD 100 million Napa Valley estate. Since then they have worked on several campaigns for record breaking US real estate, including the most expensive home ever sold in San Francisco and the long-held ranch of Apple co-founder and former CEO Mike Markkula.
The company’s LA office opened just four weeks ago and they have already been engaged on several shoots in Beverly Hills. They are also waiting on a high profile property in LA to get the go ahead with, as well as two extremely significant American holdings they are waiting instructions on, according to Atkins.
That doesn’t mean to say Goldeneye have sold their souls to Uncle Sam. Atkins stressed the company’s uniquely international approach would remain firmly in place with all projects continuing to be overseen from Australia.
Goldeneye’s “international cachè has allowed them to carve out a unique presence as our brandmark helps to underpin a property’s global credentials,” says Atkins. “All projects we work on are those that want to be marketed internationally.”
Goldeneye’s LA unit will be headed up by Senior Producer Josh Stokes, who spent last year working in Australia to gather insight into the company’s unique approach to real estate storytelling.
For more information about Goldeneye Media, click here to view their website.
A version of this article was previously published on The Real Estate Conversation.
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