Since acquiring the legendary Raffles brand in 2016, Accor has announced plans to almost double the iconic collection, with recent openings including Raffles Maldives Meradhoo and Raffles Shenzhen, as well as upcoming projects including Raffles Udaipur and Raffles Jaipur. Today, the Group adds a further two landmark projects to the pipeline with Raffles Bali set to open in 2020 and Raffles Sentosa Resort & Spa Singapore planned for 2022.

With at least four hotels in the development pipeline, the Group will grow the brand by at least 50% in Asia, while planning further flagships for Europe, the US and Middle East including Raffles London in the former War Office, Raffles Boston Back Bay Hotel & Residences and Raffles Palm360 Resort Hotel & Residences.

“The Raffles brand is the highest expression of luxury hospitality within the Accor portfolio and we are proud to be growing the brand through curated additions that will allow the most discerning guests to find their perfect oasis in the world’s best locations,” said Michael Issenberg, Chairman & CEO Accor Asia Pacific. “Luxury travellers are increasingly seeking bespoke service, rich storytelling and a blend of history and modernity, all of which are epitomised by the Raffles brand.

“Accor is now the second largest operator of luxury hotels in the world, with over 600 luxury and premium hotels and resorts globally. We have found strong demand amongst owners and developers for the Raffles brand because it is truly one of the most illustrious hospitality brands in the world, renowned for offering guests unparalleled levels of discreet service in exceptional buildings that quickly become the epicentre of their destinations.”

Issenberg says Accor is proud and humbled to have such an iconic brand within its portfolio and is committed to protecting the integrity of the Raffles name.

“The Raffles brand belongs to only the best projects and locations so it will always remain a curated collection, but we definitely see scope for careful and considerate growth,” he said. “Importantly, the brand’s expansion signals an evolution of Accor’s network and supports our growth strategy to elevate our position in luxury hotels in key strategic locations worldwide.”

Proudly born in Singapore, Raffles has become an iconic collection of 14 timeless properties worldwide, which should reach 20 hotels by 2025. Each Raffles hotel is a special experience: warm and welcoming, generous in spirit and unique to its destination.

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