Researchers from Monash University, partnering with Digital Crew, surveyed 9000 Chinese consumers, aged between 24 and 67, in the rising middle-class sector to gauge their perceptions of more than 100 Australian-owned brands. In an abrupt change from the previous year where fast-moving consumer goods dominated the research, this year tourism and alcohol brands reigned supreme.

TFE Hotels’ (Toga Far East Hotels) spacious apartment product, Adina Apartment Hotels, was recognised as the number one Australian brand offering Chinese consumers value-for-money and quality.

Adina Hotels also received the highest scores for social responsibility, practicality, value and the second highest score for perceived quality, beating out Qantas and XXXX for the overall top spot.

TFE Hotels Chief Revenue Officer, Shaizeen Contractor, said it was pleasing to see such strong recognition from one of the largest travelling markets in the world, particularly as the Adina brand and other TFE Hotels’ brands continue to grow globally.

“In 2018, Chinese travellers eclipsed other key source markets as the largest inbound market for arrivals, total spend and visitor nights in Australia, and we’ve continued to see steady growth from this market,” she said. “We are thrilled that Chinese consumers have recognised Adina Hotels as a market leader.”

Click here to view the Adina Apartment Hotels website.

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