Perth's CBD is set for an early Christmas present with the launch of a new Novotel on Murray Street.

Developed through Accor Hotels, in conjunction with Fragrance Group, the Novotel will feature a 12th-floor fitness and spa facility including a pool, steam room, day spa and sauna, as well as four bars and restaurants, four meeting rooms, a conference room for up to 120 people, and spacious modern rooms.

The location at 388 Murray Street includes proximity to Shafto Lane and its popular eateries and bars.

At a glance:

• Accor Hotels and Fragrance Group have announced that the new Novotel Murray Street in Perth will be soft launched on December 19.
• The new location is second hotel for Fragrance Group and Accor in Australia, following the opening of Ibis Styles Hobart.
• Situated in the heart of Perth's CBD, the hotel is next to Shafto Lane and its mix of eateries and bars.

Accor Pacific Chief Operating Officer Simon McGrath said he was proud to add to the group's already strong presence in the city.

“This will be our 13th hotel in Perth CBD and brings our total room count to over 2400 rooms and suites," he said.

The Novotel brand has been completely revitalised and offers a modern, elegant and increasingly digital space for families, business travellers and leisure guests who can take time to unwind or make time to reconnect with friends, family or colleagues.”

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Source: Accor

This will be the second hotel for Fragrance Group and Accor in Australia, following the opening of Ibis Styles Hobart, which is the largest hotel in Tasmania.

The project has been fast-tracked to take advantage of the summer holiday period in Australia, with the first phase seeing 40 rooms open in December and a staged opening for the rest of the rooms and public spaces into next year.

It is expected that the hotel will be fully operational by Q1 2020.

Fragrance Group CEO, James Koh said the hotel's position on Murray Street meant it was well suited to both business travellers and tourists.

“We at Fragrance are equally excited to deliver Novotel Perth Murray St which will be a fresh addition to the already vibrant city and we look forward to providing bigger and better quality hotels across key cities in Australia for the ever increasing number of visitors to the country," he said.

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