Accor has added to its presence on Queensland's Sunshine Coast after signing an agreement to rebrand the Best Western Plus Lake Kawana Waters.

Situated in Stockland's Lake Kawana masterplan development, Mercure Sunshine Coast Kawana Waters comprises 81 suites spanning four floors, a full restaurant and bar, two separate yet adjoining function rooms (that can be combined), and ample parking.

Accor Pacific’s Chief Operating Officer Simon McGrath said the franchise agreement with hotel owners Stay Centro GC gave the company prime position in a region earmarked for significant growth across the next decade.

At a glance:

• Best Western Plus Lake Kawana Waters has been rebranded Mercure Sunshine Coast Kawana Waters following a franchise agreement between Accor and hotel owners Stay Centro GC.
• The hotel comprises 81 suites spanning four floors, with a full restaurant and bar, two separate yet adjoining function rooms (that can be combined), and ample parking.
• The Sunshine Coast is earmarked as one of Australia’s major growth hotspots, with the population to climb from 350,000 to 500,000 by 2031.

“The Sunshine Coast has experienced significant tourism increases into the region as of late, with a total of 3.8 million visitors spending $2.4 billion in the 2018 financial year," he said. 

“Such positive visitation growth figures are buoyed by significant tourism investment and major infrastructure projects which will elevate the destination, including construction of a multi-million-dollar redevelopment of Maroochydore CBD, expansion of the Sunshine Coast International Airport to bring it up to a global standard, in addition to another runway which will increase air capacity.

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Source: Accor

“The delivery of a major international submarine broadband cable mid-2020 is set to position the Sunshine Coast as a leading ‘smart city’ stimulating business even more, in addition to significant investment into the University of the Sunshine Coast as well as a major upgrade to the region’s largest shopping precinct, Sunshine Coast Plaza.

“The destination’s already strong business events market is set for even greater growth opportunities, with the recent completion of the $10 million Sunshine Coast Convention Centre, as part of the Novotel Sunshine Coast Resort."

Stay Centro GC CEO Michael Carr said the rebranding came at an exciting time for the destination.

“We are delighted to partner with Accor on this new venture and look forward to welcoming both corporate and leisure guests to the Sunshine Coast," he said.

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