Visit Sunshine Coast launches sensory tourism campaign ahead of restrictions easing
Contact
Visit Sunshine Coast launches sensory tourism campaign ahead of restrictions easing
Visit Sunshine Coast is launching a new campaign to inspire future travel to the Sunshine Coast in anticipation of a significant relaxation of travel guidelines across Queensland after 12 June.
-
Visit Sunshine CoastVisit Sunshine Coast has announced the launch of a new sensory tourism campaign.
A new tourism campaign is offering a sensory experience of the Sunshine Coast in anticipation of COVID-19 restrictions being eased.
‘A Taste of Escape’ uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensations through a wide range of sounds, including beaches, everglades, wilderness and some of the region’s famous attractions.
At a glance:
- Visit Sunshine Coast has launched a new sensory tourism campaign ahead of eased COVID-19 restrictions.
- 'A Taste of Escape' uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensations through a wide range of sounds.
- Travellers will be able to visit the Sunshine Coast from a 250km radius from June 12.
It comes ahead of eased COVID-19 restrictions for the region, with travellers able to visit the Sunshine Coast from a 250km radius from June 12.
Until then, only day trips are permitted within a distance of 150km.
The A Taste of Escape campaign will be launched across Visit Sunshine Coast’s Facebook and Instagram social media channels, enabling visitors to experience and identify the distinctive sounds of the region.
Launching the new campaign, Visit Sunshine Coast CEO, Simon Latchford, told WILLIAMS MEDIA the region was "really well placed"to take advantage of the expected boom in domestic tourism because of its reputation for ‘natural’ attractions, such as beaches, national parks and wide open spaces.
Source: Visit Sunshine Coast
"We believe such open, natural attractions will really resonate with travellers looking to escape the lockdown," he said.
"Our campaign will be equally about encouraging visitors to support local businesses and tourism operators that will progressively open over the coming months.
"Already we have started compiling a data base of accommodation and tourism offers, as well as re-opening details for our members.
"This is all available on the Visit Sunshine Coast website, which will support local businesses convert interest in visiting the region into bookings.
“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”
Click here for more information about the campaign.
Similar to this:
Sunshine Coast wins right to host the 2021 Australian Tourism Awards
Sunshine Coast Airport Master Plan 2040 unveils visionary future for the airport
Sunshine Coast Convention Centre opens at Novotel Twin Waters Resort
