The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global growth of its eponymous flagship brand, Ascott, under the company’s newly unveiled multi-typology strategy. Building on strong momentum in 2024, which saw eight new property signings – more than double the previous year’s total – the brand has continued its trajectory with three additional signings in the first four months of 2025. This brings the Ascott brand portfolio to over 80 properties with more than 17,400 units, both operational and in the pipeline, across 43 cities. Across all its 14 brands, Ascott’s global portfolio now totals over 990 properties with more than 170,000 units in 230 cities.

The three Ascott-branded properties added in 2025 are Ascott Ortigas Manila in the Philippines, Ascott Shenton Way Singapore in Singapore as well as the first Ascott property in Wenzhou, China. In 2024, signings were secured in Nanjing, Shenzhen, Suzhou, Wuhan and Wuxi, with Ascott Xuanwu Lake Nanjing opening the same year it was signed. The brand also entered Batam, Indonesia with the signing of Ascott Batam, and Nairobi, Kenya in East Africa. Ascott concluded 2024 with the signing of Ascott Residences Batu Ferringhi Penang, reinforcing the brand’s presence in Malaysia.

Mr Kevin Goh, Chief Executive Officer of Ascott, said: “In the face of increasing economic uncertainty, Ascott’s flex-hybrid operating model is now reinforced with a multi-typology brand strategy. The core strength of the flex-hybrid model lies in its dual capability to serve transient, short-stays as well as extended, long-stay demand from a single operational framework. When strengthened by a multi-typology brand ecosystem, Ascott’s business model gains a unique competitive edge. This enables Ascott to respond dynamically to demand shifts not just by length of stay, but also by owner and guest profiles, and location offerings.”

Expanding the Ascott Experience Across New Typologies

Under the multi-typology brand strategy, the Ascott brand is broadening its horizons beyond serviced residences, with recent signings and upcoming openings that showcase an expanded portfolio of branded residences and full-service hotels with MICE facilities. Amid this evolution, Ascott stays true to its identity through a distinctive set of brand signatures that reflect its quiet expression of luxury. Timeless interiors, curated lobby art installations and elevated service delivered by the Ascott Artisan are hallmarks of the guest experience. Signature offerings such as Themed Suites and the Ascott Soiree – a cultural initiative spotlighting performing, visual, culinary and couture arts – further immerse guests in the soul of each destination. Together, these elements define Ascott as a sanctuary of fine living, thoughtfully designed for C-suite executives.

Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Rather than creating separate brands for each market segment, we extend our well-established brands – including Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection andThe Unlimited Collection – across diverse accommodation types, ranging from limited select-service to luxury full-service operations. Guided by our brand promise to empower our loyal guests to ‘Stay Your Way’, this multi-typology strategy offers tailored global living solutions to address the diverse travel needs of our guests. It is however more than an operationally adaptive strategy to ensure we deliver a consistent and high-quality brand experience worldwide. It is also a revenue-centric model to extend our market reach and enhance our strategic resilience through yield management and distribution efficiencies. By swiftly tailoring the brand presence and reallocating the service mix based on our multi-typology brand strategy, Ascott is honing our agility to meet the dynamic patterns in travel and guest behaviour.”

Branded Residences

A notable milestone in this expansion is Ascott’s first branded residence, Ascott Residences Batu Ferringhi Penang, located along the picturesque coastline between the prestigious residential area of Tanjung Bungah and the popular resort destination of Batu Ferringhi in Penang, Malaysia. Set to launch for sale this year by Malaysian developer Instant Icon Sdn Bhd, the greenfield development will feature 99 exclusive residential apartments that fuse refined architectural design with artistic expression. Scheduled for completion in 2028, the property will offer a mix of expansive units ranging from 2,000 to 4,000 square feet, topped with an 8,000-square-foot penthouse that epitomises elevated coastal living.

Hotels

The newly signed Ascott Shenton Way Singapore is located within a 29-storey green sanctuary in the heart of Singapore’s central business district. Slated to be the brand’s third Ascott property in Singapore and the second within the central business district, Ascott Shenton Way Singapore will house 137 units spanning a variety of room configurations that accommodate both short- and extended-stay guests. Facilities include bespoke wellness offerings, a resident’s lounge, meeting spaces, an all-day dining restaurant, lobby café, gym, spa and swimming pool, complemented by garden terraces that bring nature into the urban core. 

Full-Service Hotels with MICE Facilities 

In Vietnam, Ascott Tay Ho Hanoi is set to host meetings and events ahead of its grand opening in 2026. Located by the iconic West Lake in Hanoi’s Tay Ho District, the venue features The Sense Tay Ho Convention Centre, offering 14 flexible event spaces, including the city’s largest pillarless hotel Grand Ballroom, with a capacity for 2,000 guests. The property will also house 618 hotel rooms and serviced apartments, along with premium wellness amenities such as a spa, gym, swimming pool and yoga rooms.

Ms Tan: “With the growing demand for experiential travel, today’s guests are looking for more than just a place to stay – they seek meaningful cultural connections. Ascott Soirée reflects our commitment to delivering immersive experiences that go beyond the stay. The programme offers privileged access to exclusive performances, bespoke culinary moments and one-of-a-kind artistic encounters. Just as importantly, it celebrates the visionaries behind them – the artists, curators and craftspeople who bring each destination’s story to life. Through creative collaborations around the world,Ascott Soirée brings heartfelt, arts-inspired experiences that enrich every stay with authenticity and soul.

Surrounded by culture and refinement, Ascott guests find themselves at the intersection of artistry and elevated living, where every moment is thoughtfully designed.”

In Singapore, guests of Ascott Orchard Singapore can immerse themselves in Singapore’s vibrant performing arts scene through a Mother’s Day Concert that will be performed by the Singapore Symphony Orchestra at the nearby Singapore Botanic Gardens. The concert will offer an evening of classical music by local talents, fostering a deeper connection with the city’s fine arts landscape.

Over in Tokyo, Japan, Ascott Marunouchi Tokyo has collaborated with Tokyo Takahashi Kobo and Traditional Woodblock Print Craftsmen’s Association, on an art exhibition. Guests will discover the refined beauty of Edo-period prints and the masterful craftsmanship behind them alongside modern interpretations that breathe new life into this cherished tradition.

At Ascott Fengyishan Shenzhen in China, the art of tea takes centrestage as guests will enjoy opportunities to learn traditional tea making techniques and tea culture as an intangible cultural heritage.