Asahi has strengthened its association with Carlton & United Breweries, announcing that Asahi Premium Beverages will combine with CUB by the end of this year.

The updated business will deliver Asahi Super Dry, Great Northern, Carlton Draught, Peroni, Corona, VB, Carlton Dry, Pure Blonde, Mountain Goat, Vodka Cruiser, Somersby Cider, Woodstock Bourbon, the Yaks, Pirate Life, 4Pines and Balter.

CUB became a proud part of Asahi Beverages on 1 June 2020.

Peter Margin, Chairman, Asahi Beverages, said Asahi Beverages was "proud to be investing in Australia for the long-term".

"We have incredible confidence in the Australian market and the potential for long-term growth.”

The combination of CUB and Asahi Premium Beverages will reduce the number of Asahi Beverages business divisions from four to three, with non-alcohol business Asahi Lifestyle Beverages and Asahi Beverages New Zealand unaffected by today’s announcement.

Asahi Beverages Oceania Group CEO Robert Iervasi said the combination would give customers access to a leading portfolio designed to deliver a superior customer experience.

"It will make it easier for our valued suppliers and partners to do business with us," he said.

“We’re very pleased that Peter Filipovic will continue to lead CUB as CEO of our alcohol Business Division in Australia, joining Stuart Roberts CEO Asahi Lifestyle Beverages and Andrew Campbell CEO Asahi Beverages New Zealand.”

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