The momentum behind Accor’s popular Mercure brand in Australia continues with the Group adding nine Mercure hotels to its collection, following Accor’s landmark hotel management portfolio agreement with Salter Brothers with an industry-leading link to ESG outcomes.

The addition of these nine Mercure hotels grows the Mercure brand from 44 properties in Australia to 53, making Mercure the largest and fastest growing global midscale brand in Australia.

Accor Pacific Chief Executive Officer, Sarah Derry, said, “We are delighted to be adding these great hotels to our portfolio. The hotels are located in highly desirable central city locations and in the best metropolitan areas. The properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success. 

“We continue to focus on expanding Accor’s presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers.”

In an Australian first, the management agreement includes an innovative industry-leading link to ESG outcomes.

Paul Salter, Managing Director of Salter Brothers said: “Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we’re looking forward to establishing these targets with Accor as they move into full operation with the portfolio.”

Accor welcomes the following 10 hotels in Sydney, Melbourne, Brisbane, Perth and Newcastle:

• Mercure Brisbane Garden City
• Mercure Newcastle City
• Mercure Sydney Bankstown
• Mercure Sydney Blacktown
• Mercure Sydney Macquarie Park
• Mercure Sydney Manly Warringah
• Mercure Sydney City Centre
• Mercure Melbourne Southbank
• Mercure Perth on Hay
• ibis Styles Sydney Central

From luxury to economy, Accor has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

The Travelodge portfolio was marketed and sold for $620m by Sam McVay of McVay Real Estate in 2021. The Transaction was reported on 26 July 2021 in The Hôtel Conversation.

A link to the article is available here.

At the time, Managing Director of Salter Brothers Paul Salter said. “The transaction enables us to capitalize on the evolving hospitality sector in Australia."

Back in July 2021, Sam McVay Managing Director of McVay Real Estate told The Hotel Conversation, "the campaign highlighted positive buyer depth and global interest and is a great indictator for Australia’s future, we are seeing this across the board all sectors which is really encouraging.”

5ec1d32b-8f2c-423e-948f-d280c5ffe330.jpeg