On Monday evening at the prestigious Australian Hotels Association National Awards for Excellence in Adelaide, the Marketing team at Oaks Hotels, Resorts and Suites was delighted to accept the esteemed award for the Best Marketed Hotel in the Accommodation Division for its Oaks Cypress Lakes Resort property – a testament to its innovative Happy Folks Choose Oaks campaign.

The AHA National Awards for Excellence, are recognised as the accommodation industry’s most prestigious accolades, honouring outstanding achievement across a raft of categories.

Launched in October 2022, Happy Folks Choose Oaks is a fully integrated campaign which encapsulates the Oaks Hotels experience, differentiates the brand’s proposition, and builds recognition in a crowded and competitive marketplace.

“We are thrilled with this achievement, which recognises and rewards the dedication of the Marketing team and partner agencies in bringing the Happy Folks Choose Oaks campaign to life. This has been our most successful brand campaign yet, and we look forward to seeing its evolution in the future,” said Melissa Rodrigues, Group Director of Brand and Marketing for Australasia. “I would also like to congratulate all of last night’s finalists and award-winners who are showcasing the exceptional work being done across our industry.” 

Oaks Cypress Lakes Resort occupies a 300-acre estate located amidst premium Hunter Valley wineries and offers one, two and three-bedroom villas and extensive facilities including a professional golf course and country club, two restaurants, two bars, three pools and two tennis courts.