Want to know which visitor market best suits your NZ tourism offering?
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Want to know which visitor market best suits your NZ tourism offering?
Or have an idea for a new tourism product or experience and want to know where to target your marketing? The Tourism New Zealand Visitor Profile tool helps determine which high-value visitors from six key visitor markets are the best match for your product.
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Photo by Dan Freeman on UnsplashAuckland, New Zealand
Tourism New Zealand has brought tourism data and insights about NZ visitors together like never before to provide a comprehensive overview of high-value visitors from six key markets.
The information included in the Visitor Profiles is designed to help the tourism industry guide its business decisions, providing information about our visitors including their preferences, behaviours, expectations of a New Zealand holiday, and what motivates them to visit NZ.
The Visitor Profiles can help guide the design of a new product or service, or help refine existing tourism experiences to ensure they’re delivering the best experience to our visitors.
The results are based on free and independent travelers, specifically independent professionals from Australia, China, USA, UK, Germany and Japan.
Try the Visitor Profile Tool to find out which high-value visitors best match your product.
This tool is designed to be used as a guide only. The visitor profiles were created using research from Tourism New Zealand and Auckland Airport and official data.
Source: Tourism New Zealand
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