A preliminary report from data agency STR for November 2016 indicates a significant increase in levels of hotel occupancy and average daily rate in the Sydney market.
The Sydney hotel market shows that occupancy has increased from 1.1 percent to 91.8 percent, based on daily data from the month of November this year.
The average daily rate (ADR) has increased 3.4 percent to $242.24 and the revenue per available room (RevPAR) has increased 4.5 percent to $222.33. This is an overall increase in supply by 3.6 percent and 4.7 percent increase in demand.
The absolute occupancy level would be the third highest for any month on record in Sydney after February 2010 and March 1996. The ADR level would be the third highest behind February 2016 and September 2000.
Sydney experienced three straight nights, from 17 to 19 November, with occupancy above 90 percent. This was due to the market hosting a World Rally Championship 17 to 20 November event and The Australian Open Golf tournament also from 17 to 20 November 2017.
ADR in the market has now grown year over year for 28 consecutive months. That trend has continued even with consistent supply growth ( up 3.3 percent year to date through October).
Data courtesy of STR
STR is a source for the hotel industry data benchmarking, analytics and marketplace insights providing solutions for their clients to compete within their markets. Founded in 1985, STR established itself as the leading hotel data provider in the U.S and in 2008 expanded internationally.
See also:
JLL Report Into Sydney as a Hotel Destination